-
Golden Mean
(Aristotle) Seek Moderation
-
Utalitarianism
- (John Stuart Mill)
- Seek results that lead to greatest outcome for greatest number of people
-
Social Responsibility
Journalists serve society
-
Categorical Imperative
Universal principles; morals
-
-
Deontological Ethics
Inconsequential; concerned with decisionmaking process
-
Teleological Ethics
- Concerned with consequences
- ethically sound decision = best consequence
- example: utilitarianism
-
Mission Statement
Identify company objectives/values
-
5 Areas of Accountability
- Responsibility to Audience
- Conscience
- Customers
- Company
-
Difference between code of conduct and mission statement
- Organizations/Companies: Mission statements
- Professional Organizations: Ethical Codes
-
Implementing an ethics program
- 1. State mission
- 2. Clarify organization values
- 3. Create code of ethics
- 4. Develop ethics program
-
Afternoon Fringe
1600-1700: First news broadcast, usually followed again at 1800
-
Sweeps
- Time period for assessing viewing trends
- 4x a year: Feb, May, Jul, Nov
- Sensationalist, multi-part stories air
- special series/topics
-
Social Media Strategy
- 1. Engage Audience
- 2. Content Development
- 3. Promote
- 4. Evaluate
-
Emerging Business Models
- 1. Subscriptions
- 2. Apps
- 3. Pay4Play
-
-
4 P's of Marketing
- 1. Product
- 2. Price
- 3. Place
- 4. Promotion
-
2 Units of Marketing Tasks
- Sales & Promotion
- Sales handeld by GSM (General Sales Manager)
- Promotion by some other midlevel manager
-
Segmentation
Dividing audience into segments and trying to fulfill their needs
-
Branding
Differentiates products/goods/services
-
Difference between sales and marketing
- Marketing recognizes goal of serving client needs
- Sales emphasizes the product
-
Information from this source is
used in preparing the main types of financial statements used in
financial management.
General Ledger
-
Capital budgeting is used as a
decision tool used by managers when deciding upon major projects or
assets to purchase.
true
-
This statement summarizes a
firm's financial activities over a set period of time.
income statement
-
This research presents
quantitative information on the media habits of audiences.
demographic
-
Which technology allows electronic
media managers to create new sources of revenue?
- multicasting
- subscription
- e-commerce
-
Which
of the following is not discussed in chapter 3 as a valuable step to be
used in establishing a program of ethics for a media organization?
Using broadcast time to communicate ethics
-
There is no code of ethics for mass media industries
-
Which of the following is a criterion used to
determine whether or not a contest is a lottery?
- Chance
- Prize
- Consideration
- (Not privilege)
-
Advertising regulation is coordinated by this
organization:
FTC
-
The President of the United States appoints
commissioners to the FCC, with the advice and consent of the Senate.
True
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