Business of Fashion

The place or area in which buyers and sellers meet for the purpose of trading ownership of goods at wholesale prices

A geographic center for the creation and production of fashion merchandise, as well as for exchanging ownership

Scheduled periods throughout the year during which producers and their sales reps introduce new lines for the upcoming season to retail buyers

A building or building complex housing both permanent and transient showrooms of producers and their sales reps

• 1. franchising
• 2. licensing
• 3. pret-a-porter lines

raw materials & finished products

• create product distinction
• increase profit

purchasing done to the store`s standards

• right merchandise
• at the right price
• in the right place
• at the right time
• in the right quantities

• 1. Media
• 2. Agencies
• 3. Store designers
• 4. Information services
• 5. Buying/Merchanding organizations

bisam

• 1. Advertising
• 2. Publicity
• 3. Public relations

• Increased buying power
• Leisure time
• Education
• Women`s status
• Technological advances
• Sales promotion
• Seasonal changes

• Habit & custom
• Religion
• Nature of merchandise
• Decreased buying power-recession

• 1. Distinguish current factors trends
• 2. Estimate how widespread they are
• 3. Determine when these fashions will appeal to the firms target customer groups

• Identifying trends
• Sources of data
• Interpreting influential factors
• Current events
• Prophetic styles
• Importance of timing

A person whose advice is sought by associates. Their adoption of a new style gives it prestige among a group.

A person first to try out a new style.