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complex societies
Nations; large and populous, with social stratification and central governments. 37
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cultural consultant
Someone the ethnographer gets to know in the field, who teaches him or her about their society and culture, aka informant . 30
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emic
The research strategy that focuses on native explanations and criteria of significance. 30
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etic
The research strategy that emphasizes the observer's rather than the natives' explanations, categories, and criteria of significance. 30
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genealogical method
Procedures by which ethnographers discover and record connections of kinship, descent, and marriage, using diagrams and symbols. 29
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informed consent
An agreement sought by ethnographers from community members to take part in research. 24
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interview schedule
Ethnographic tool for structuring a formal interview. A prepared form (usually printed or mimeographed) that guides interviews with households or individuals being compared systematically. Contrasts with a questionnaire because the researcher has personal contact and records people's answers. 28
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key cultural consultant
An expert on a particular aspect of local life who helps the ethnographer understand that aspect. 29
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life history
Of a cultural consultant; provides a personal cultural portrait of existence or change in a culture. 30
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longitudinal research
Long-term study of a community, society, culture, or other unit, usually based on repeated visits. 34
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participant observation
A characteristic ethnographic technique; taking part in the events one is observing, describing, and analyzing. 25
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random sample
A sample in which all members of the population have an equal statistical chance of being included. 37
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sample
A smaller study group chosen to represent a larger population. 37
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survey research
Characteristic research procedure among social scientists other than anthropologists. Studies society through sampling, statistical analysis, and impersonal data collection. 36
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variables
Attributes (e.g., sex, age, height, weight) that differ from one person or case to the next. 37
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