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bandwagon
most common, everyone's doing it/using it
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card stacking
only the positive info is used; not the negative
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facts and figures
uses scientific proof; usually very specific
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plain folks
views reflect those of a common persons working for the benefit of the common people
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snob appeal
only elite members of group/ society uses this item
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testimonial
famous person used to promote item
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glitter generalities
vagure references to the positive benefits of a product or course of action. Emotionally appealing words. Ask for approval w/o examination fo the reason
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citing authority
experts in this field endorse a product based on his/her expertise
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alliteration
repetition of the initial consonant
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anaphora
repetion of beginning clauses
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connotation
secondary menaing/dictionary meaning of a word or expression
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ellipsis
omitting a word implied by the previous clause
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flashback
to flashback to waht has already happened
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litotes
type of meiosis (understatement) in which writer uses a statement in the negative to create the effect
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metaphor
implicit comparison, when something is something
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mood
what the readers feel when reading
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onomatopoeia
words taht sound like what they mean
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logos
strategic use of logic, claims and evidence
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ethos
used to establish the write as fair, open-minded, honest and knowledgeable. Creates a sense of him or herself as trustowrthy and credible
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pathos
targets the emotions of the reader and creates a connection
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logical fallacy
errors or flaws in reasoning
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parenthesis
interruptor using dashes
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personification
giving human qualities to inanimate objects
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puns
play on words, twists meaning of words
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repition
something that is repeated
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simile
explicit comparison, features a specific connector word (like or as)
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symbol
an ordinary object, word, image with a significant meaning, representing something
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synecdoche
using a part of a physical object to represent a whole object
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syntax
sentence structure
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theme
the overall idea, motif
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tone
attitude the reading conveys
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