business13

A sequence of marketing organizations that directs a product from the producer to the ultimate user.

A marketing organization that links a producer and user withina marketing channel

A middleman that actually takes title to products by buying them

a middleman that helps in the tranfer of ownership of products but does not take title to the products

A middleman that buys from producers or other middlemen and sells to consumers

a middleman that sells products to other fims

the use of all available outlets for a product

The use of only a portion of the abailable outlets for a product in each geographic area

the use of only a single retail outlet for a product in a large geographic area

Long-term partnership among channel members working together to create adistribution systemm that reduces inefficiencies costs and redundancies while creating a competive advantage satisfying customers

a middleman that purchases goods in large quantities and then sells them to other wholesalers or retailers and to institutional, farm, government, professional or industrial users

A middleman that performs the entire range of wholesaler functions

a middleman that deals in a wide variety of products

a middleman that stocks only a few product lines but carries numerous product items within each line

A middleman that carries a select group of products within a single line

A middleman that expedites exhanges, represents a buyer or a seller, and often is hired permanently on a commission basis

A middleman that specializes in a particualr commodity,represents either a buyer or a seller, and is likely to be hired on a tempory basis

A firm that operates only one retail outlet

A company that operates more than one retail outlet

a retail store that (1) employs 25 or more persons and (2) sells at least home furnishings, appliances ,family apparel, and household linens and dry good, each in a dfferent part of the store.

A self service general merchandise outlet that sells products at lower than usual prices

A retail facility in a large, low cost building witha large on-premises inventory and minimal service

a small food store that sells a limited variety of products but remains open well beyond normal business hours

A large self serice store that sells primarily food and household products

a large retail store that carries not only food and nonfood products ordinarily found supermarkets but also additional product lines

A large scale member-only establishment that combines features of cash and carry wholesaling withdiscount retailing

A store that carries a narrow product mix with deep product lines

A store that buys manufacturs seconds,overruns returns, and off season merchandise for resale to consumers at deep discounts

a very large specialty store that concentrates on a single product line and competes on the basis of low prices and product availability

A type of retailing whereby consumers purchase products without visiting a store

The marketing of products to customers through face-to-face sales presentations at home or in the workplace

Is the use of the telephone, Internet, and nonpersonal media to introduce products to customers, who then can purchase them via mail, telephone, or the Internet

A type of marketing in which an organization provides a catalog from which cutomers make selections and place orders by mail, telephone, or the Internet

A type of marketing in which a retailer advertises a product and makes it available through mail, telephone or online orders

A form of selling in which products are presented to television viewers, who can by them by callina a toll free number and payiing witha a credit card

Retailing that makes products available to buyers through computer connection

the use of machines to dispense products

An open air environment shopping center with upscale chain specialty stores

A planned shopping center consisiting of several small convenience and specialty stores

A planned shopping center that includes one or two department stores and some specialty stores, along with convenience stores

a planned shopping center containing large department stores, numerous specialty stores, restaurants, movie theaters and sometimes even hotels

all those activities concerned with the efficient movement of products from the producer to the ultimate user

the process of managing inventories in such a way as to minimize inventory costs, including both holding costs and potential stockout costs

Activities involved in receiving and filling customers purchase orders

The set of activities involved in receiving and storing goods and preparing themm for reshipment

The actual physical handling of goods, in warehouses as well as during transportation

The shipment of products customers

A firm that offers transportation services

communication about an organization and its products that is intended to inform, persade or remind target market members

coordination of promotion efforts to ensure mazimal informationl and persuasive impact on customers

the particular combination of promotion methods a firm uses to reacha target market

A paid nonpersonal message communicated to select audience through a mass medium

personal communication aimed at informing customers and persuading them to buy a firms products

The use of activities or materials as direct inducements to customers or salespersons

communication activities used to create and maintain favorable relationships between an organization and various public groups, both internal and external

advertising whose purpose is to increase the demand for all brands of a product within a specific industry

Advertising that is used to sell a particular brand of product

Advertising designed to enhancea firm's image or reputation

An independent firm that plans, produces and places advertising for its clients

A salesperson who is responsible for selling a firm's products to new customers and increasing sales to present customers

Selling products to new customers and increasing sales to present customer

A salesperson who handles repeat sales in ways that maintain positive relationships with customers

Employees who aid in selling but are more involved in locating prospects, education customers, building goodwill for the firm, and providing follow-up service

a salesperson generally emplyed by a manufactur who visits retailers to persuade them to buy the manufacturers products

Salesperson-Generally employeed by food producer or processor-who assists customer in promoting products, especially in retail stores

A salesperson who assists a compny's current customers in technical matters

a sales promotion method designed to attract consumers to particular retail stores and to motivate them to purchase certain new or established products

a sales promotion method designed to encourage wholesalers and retailers to stock and actively promote a manufacturer's product

A return of part of the purchase price of a product

reduces the retail price of a particular item by a stated amount at the time of puchase

A free product given to customers to encourage trial and purchase

A gift that a producer offers a customer in return for buying its product

a program developed to reward customers who engge in repeat purchases

promotional material placed within a retail store

an industry-wide exhibit atwhich many sellers display their products

a temporary price reduction to resellers for purchasing specified quantities of a product

An arrangement whereby a manufacurer agrees to papy a certain amount of a retailers media cost for advertising the manufacturer's products

Communication in news-story form about an organization, its products, or both

A typed page of about 300 words provide by an organization to the media as a form of publicity

A piece prepare by an organization for inclusion in a particular publication

a picture accompanied by a brief explanation

A meeting at which invited media personnel hear importan ntews announcements and receive supplementary textual material and photographs