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arguementation
convincing readers of the soundness of a particular opinion on a controversial issue using clear thinking and logic; incorporates all other modes of writing, including description, narration, exposition, analysis, reporting
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persuasion
utilizes emotional language and dramatic appeals to readers’ concerns, beliefs, and values in order to convince the reader and urge him/her to commit to a course of action
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logos
soundness of argument: facts, statistics, examples, authoritative statements; must be unified, specific, adequate, accurate, and representative
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pathos
emotional power of language; appeals to readers’ needs, values, and attitudes, encouraging them to commit themselves to a viewpoint or course of action; relies on connotative language
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ethos
credibility and integrity of the writer; establish authority by demonstrating personal knowledge and experience that make you trustworthy, appealing to experts who agree with you, being reasonable, take opposing views into account, avoid excessive emotional appeals
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assertion
thesis or proposition of an argumentative paper
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claims
statements that require support
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claim of opinion
judgment based on facts and arguable on the basis of facts
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claim of fact
potentially verifiable and thus not arguable
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claim of belief
while seemingly arguable, is not based on fact and so cannot be contested on the basis of facts
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evidence
must relate to readers’ needs, values, and experience; must be unified, adequate, specific, accurate, and representative
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assumption
an opinion, a principle, or a belief that ties evidence to claims: the assumption explains why a particular piece of evidence is relevant to a particular claim assumptions are not flaws, but necessities; however, if your audience does not share your assumptions, it will be harder to convince them of your claims
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opposition
those who hold an opposing viewpoint; you should respectfully acknowledge your opposition and their counter-claims, make concessions when appropriate, and refute their counter-claims when possible
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induction
- inference of generalization based on specific evidence; in inductive reasoning, you present your case and then form a conclusion based on the evidence
- specific to general
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deduction
- begin with a premise/assumption (generalization, belief, or principle), provide evidence or new information, then draw a conclusion
- general to specific then back to general
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syllogism
- logical equation used in deductive reasoning
- syllogistic errors can lead to faulty conclusions, which are the basis for many logical fallacies (see list 9 terms)
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Classical argument
state claim; provide evidence (weakest to strongest); anticipate and refute counter-claims; conclude
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Toulmin arguemnet
- Three parts of an argument:
- Claim—thesis, proposition, or conclusion
- Data—evidence
- Warrant—underlying assumption that justifies moving from evidence to claim
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Rogerian arguement
- goal is to reduce conflict rather than produce a “winner” and “loser”
- use a respectful, conciliatory posture and empathetic tone
- emphasize shared interests and values / common ground
- Structure:
- Begin my making a conscientious effort to understand the viewpoints with whom you disagree; put yourself in their shoes and focus on what they believe and why they believe it
- Open your essay with an unbiased, even-handed restatement of opposing points of view (shows you’re fair and open-minded).
- When appropriate, acknowledge the validity of some of the arguments raised by those with differing views.
- Point out the areas of common ground.
- Finally, present evidence for your position.
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either/or fallacy
assuming that a complicated question has only two answers, one good and one bad, both good or both bad
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post hoc fallacy (Latin: after this, therefore because of this)
assuming that because A preceded B, then A must have caused B
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reductive fallacy
oversimplifying the relation between cause and effect
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sweeping generalization
making an insupportable statement; these are often absolute statements involving words such as all, always, never, and no one that allow no exceptions; can also be stereotypes
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hasty generalization
making a claim on the basis of inadequate evidence
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ad hominem (Latin: “to the man”)
attacking the qualities of the people holding the opposing view rather than the substance of the view itself
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bandwagon
inviting readers to accept a claim because everyone else does
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pathos (appeal to fear or pity)
substituting emotions for reasoning
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red herring
introducing an irrelevant issue intended to distract readers from the relevant issues
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non sequitur (Latin: “It does not follow.”)
linking two or more ideas that in fact have no logical connection
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begging the question
treating an opinion that is open to question as if it were already proved or disproved
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logical fallacy
errors in argument, which either evade the issue or treat the argument as if it were much simpler than it is
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