3. Regional and demographic editions enhance targeting
4. Mags are portable, and have high pass along rate
5 Cons of Magazines
1. Expensive
2. Ads take up 50% of mag content
3. Deadlines limit immediacy
4. A single vehicle cannot stand alone
True or Fals Magazines can allow advertisers to reach a distinctive niche.
True
What are the 4 Cost Concerns
1. Marketing costs
2. Postage & Distribution costs
3. Concentration of advertisers
4. Incresses in discounting
A____ refers to packaging of several media or vehicles to be sold to advertisers in order to gain a synergistic communication effect and efficiencies in purchasing time or space
Cross-Media Buys
What are the 5 advantages of Magazine Advertising
1. Effectiveness
2. Audience selectivity
3. Long life & Creative options
4. Demographic & Geographic editions
5. Qualitative factors
Readers do these things after exposure to Magazine ads
1. Consider purchasing
2. gather more info
3. Vist Website
4. Purchase product
5. Visit Store
6. Save Ads
7. Recommend Product
What are the 2 Disadvatges of Magazines Advertising
1. High Cost
2. Long Closing Dates
What are the 3 Pros of City Magazines
1. Upscale readership
2. Good Vehicles for retail & car advertising
3. Hybrid of small circulation specialty
What the 4 question that need to be answered when advertising in a Magazine
1. Size
2. Placement
3. Color
4. Format
The Date Appearing on the cover
Cover Date
The date on which the magazine is issued
On Sale date
The date when the print or plates needed to print the advertisement must be at the publishers in order to make an issue
Closing date
Circulation, also known as the rates, base, is the circulation on which advertising rates are based