MIS MC ch9.txt

  1. ________ is defined as information containing patterns, relationships, and trends.



    A) Business intelligence
  2. 1 petabyte is made up of ________ bytes.



    B) 10^15
  3. Which of the following can store the maximum amount of data?



    A) 1 exabyte (EB)
  4. How big in 1 gigabyte?



    A) 10^9 bytes
  5. ________ tools are programs that read data from a variety of sources, process that data, format it into structured reports, and deliver those reports to the users who need them.



    C) Reporting
  6. Which of the following is an example of a question that a reporting tool will help address?



    A)
  7. What are reporting tools primarily used for?



    D)
  8. In most cases, data-mining tools are used to make ________.



    B)
  9. Which of the following is an example of a question that data-mining will help address?



    D)
  10. Among the following, which is the best way to distinguish between reporting tools and data-mining tools?



    C)
  11. Knowledge-management tools differ from reporting and data-mining tools because the source of their data is ________.



    A)
  12. Which of the following is a description of a business intelligence (BI) application?



    B)
  13. Which of the following is a basic operation used by reporting tools to produce information from data?



    B)
  14. Which basic operation structures a report so that it is easier to understand?



    C)
  15. ________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.



    A)
  16. An RFM score of ________ most likely means that a customer has taken its business elsewhere and is probably not worth spending too many marketing resources on.



    B)
  17. RFM analysis ranks customers by considering the recency, frequency, and ________ of their orders.



    C)
  18. Ajax is one of the customers of a well known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax's RFM score is most likely ________.



    C)
  19. A sales team should attempt to up- sell more expensive products to a customer who has an RFM score of ________.



    D)
  20. How should a sales team respond to a customer who has an RFM score of 545?



    D)
  21. Rubber trees is a well known rubber manufacturing company. Bloominghams, one of the customers of Rubber trees holds an RFM score of 111. Which of the following characteristics relates Bloominghams with its RFM score?



    C)
  22. OLAP stands for ________.



    B)
  23. The viewer of an OLAP report can change its format. Which term implies this capability?



    C)
  24. An OLAP report has measures and dimensions. Which of the following is an example of a dimension?



    C)
  25. Which of the following describes a dimension in an OLAP report?



    A)
  26. An OLAP report has measures and dimensions. Which of the following is an example of a measure?



    C)
  27. Because they are online, OLAP reports are ________ reports.



    A)
  28. An ________ and an OLAP report are the same thing.



    D)
  29. Which of the following observations is true?



    B)
  30. ________ reports allow users to drill down into the data and divide it into more detail.



    B)
  31. ________ is the application of statistical techniques to find patterns and relationships among data for classification and prediction.



    B)
  32. Which term is used as a synonym for data mining?



    B)
  33. Which of the following is true of unsupervised data mining?



    B)
  34. In ________, statistical techniques identify groups of entities that have similar characteristics.



    D)
  35. Which of the following is an example of an unsupervised data-mining technique?



    D)
  36. Which of the following is an example of a supervised data-mining technique?



    D)
  37. Which of the following is used to show the products that customers tend to buy together?



    B)
  38. In marketing transactions, the fact that customers who buy product X also buy product Y creates a(n) ________ opportunity. That is, "If they're buying X, sell them Y," or "If they're buying Y, sell them X."



    A)
  39. In market-basket terminology, ________ is the term that describes the probability that two items will be purchased together.



    D)
  40. In market-basket terminology, the ratio of confidence to the base probability of buying an item is the ________.



    C)
  41. Which of the following is a hierarchical arrangement of criteria that predict a classification or a value?



    A)
  42. Because of problems with operational data, many organizations choose to extract operational data into a(n) ________.



    A)
  43. A data warehouse contains a special database that stores the ________, which records the source, format, assumptions and constraints, and other facts about the data.



    D)
  44. Problematic operational data are termed ________.



    C)
  45. Which of the following statements is true about operational data?



    B)
  46. Because of a phenomenon called the ________, the more attributes there are, the easier it is to build a model that fits the sample data but that is worthless as a predictor.



    C)
  47. A ________ takes data from data manufacturers, cleans and processes the data, and then stores it.



    C)
  48. Which of the following statements of data mart is true? 98)



    D)
  49. A ________ is a data collection, smaller than the datawarehouse, that addresses a particular component or functional area of the business.



    C)
  50. ________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it.



    A)
  51. Which of the following is a major category of knowledge assets?



    D)
  52. ________ is the single most important content function in knowledge management applications.



    D)
  53. The world's best-known indexing engine is operated by ________.



    B)
  54. Which of the following is a standard for subscribing to content sources?



    D)
  55. With a(n) ________ you can subscribe to content sources and be notified when they have been changed.



    A)
  56. ________ attempt to capture human expertise and put it into a format that can be used by nonexperts.



    B)
  57. Which of the following observations concerning expert systems is true?



    B)
  58. Portal servers are like Web servers except that they ________.



    A)
  59. An alert sent to you is an example of ________ technology.



    B)
  60. A(n) ________ notifies the user of an exceptional event, such as a dramatic fall in a stock price.



    D)
Author
isatonk
ID
150078
Card Set
MIS MC ch9.txt
Description
Review questions, multiple choice only, test 2, chapter 9
Updated