General Marketing Associate

In order to create new and better goods and services for consumers, socially responsible businesses often
A. engage in research and developmental activities
B. hold seminars dealing with initiative
C. increase the number of their employees
D. reduce the quality levels of their products

In order to determine how much money a business receives and pays out to others, the business would consult its ______ records.
A. purchasing
B. promotional
C. accounting
D. inventory

Which of the following marketing functions helps marketers decide whom to sell to:
A. Product/Service management
B. Pricing
C. Marketing-information management
D. Financing

What is the process of buying goods and raw materials for internal consumption or for conversion into a final product?
A. Purchasing
B. Industrial Purchasing
C. Retail Buying
D. Selling

One of the main purposes of industrial buying is to acquire goods and services to use in
A. arranging displays
B. satisfying customer needs
C. operating the business
D. planning promotions

Which of the following do NOT make regular use of the accounting information of a business:
A. Investors
B. Customers
C. Creditors
D. Managers

A business estimates that its cash flow from sales during the coming season will be higher than for the same period last year, based on last year's financial information and
A. realistic goals
B. potential costs
C. future earnings
D. industry trends

What might a business decide that it needs to do after comparing the categories in its profit-and-loss statement?
A. Decrease sales
B. Increase expenses
C. Increase revenues
D. Decrease transactions

Coordinating a business a business's activities so that they will be done in an efficient, orderly manner is the management function of
A. controlling
B. organizing
C. directing
D. planning

What might result if a business's merchandising budget called for purchasing more goods than customers wanted?
A. increased costs
B. expanded market
C. additional sales
D. surplus profit

What is an advantage of a sole proprietorship?
A. Disagreements
B. Pride of ownership
C. Difficult to end
D. Limited capabilities

The production activity that obtains all the resources needed in order for production to take place is
A. dispatching
B. routing
C. purchasing
D. scheduling

Businesses are able to purchase insurance to protect them from losses that may result from which of the following types of risk:
A. gambling
B. speculative
C. financial
D. accidental

Economics involves decision making because most individuals must determine
A. how to get the most with the least
B. the cost of their noneconomic wants
C. what occupation appeals to them
D. which capital goods to buy for their use

A store sells T-shirts for $10. Which of the following would be the most likely to occur if all other factors remain the same and there is a demand for the T-shirts at $10
A. If the price is raised business profits will go up
B. If the price is lowered, business profits will go down
C. If the price is lowered, the volume of sales will go up
D. If the price is raised, the volume of sales will go up

One of the functions of the Federal Trade Commission ( FTC) is to protect
A. businesses from bankruptcy
B. the right to form labor unions
C. against unfair methods of competition
D. against unfair labor practices

When a new product on the market reduces sales of your company's product, your company is experiencing economic risk caused by
A. product obsolescence
B. government intervention
C. shifts in consumer demand
D. the efforts of competitors

Which of the following is a way that the productivity of an individual worker can be measured:
A. By dividing the dollar totals of sales by the number if salespeople who made the sales
B. By dividing the number of customers served by the number of hours an employee worked
C. By dividing the dollar totals of sales by the costs of making all of those sales
D. By dividing the total number of products produced by the number of production steps

Which of the following represents the principal goal of organized labor in the United States:
A. Increased worker decision making
B. Increased management influence
C. Collective bargaining
D. Elimination of government control

Which of the following would provide you with information about the health of the U.S. economy:
A. Gross domestic product
B. Economic order quantity
C. Medium of exchange
D. Population data

The low point of an economic activity occurs during which phase of the business cycle?
A. Peak
B. Valley
C. Recession
D. Trough

A country imports goods and services from other countries in order to
A. satisfy domestic wants and needs
B. create a trade deficit
C. participate in domestic trade
D. create a trade surplus

Which of the following may be a disadvantage to businesses of obtaining financing:
A. Costly insurance premiums
B. Increased lability
C. High interest rates
D. Expensive legal counsel

Which of the following is one way that businesses use marketing information:
A. To evaluate research techniques
B. To determine what consumers want
C. To send questionnaires to consumers
D. To gather data about current trends

A basic requirement of a marketing-information management system is that it should
A. operate in a hit-or-miss fashion
B. provide scattered information
C. handle whatever amount of information the business needs
D. make marketing data easily accessible to competitors

Marketers sometimes choose to use secondary marketing data rather than primary data because secondary data are ____ than primary data.
A. less objective
B. less expensive to obtain
C. easier to work with
D. more accurate

Why must the data collected in marketing research be analyzed?
A. To make sure they are accurate
B. To compete the data collection step
C. To make them useful to a business
D. To evaluate the worth of the data

One of the main advantages to a business of using a database to organize and store marketing data is that the information can be
A. arranged in various categories
B. transferred to compact days
C. shared with local competitors
D. retrieved by all employees

Which of the following should business employees take into consideration when writing marketing reports:
A. Paragraph style
B. Intended Audience
C. Chronological order
D. Numerical data

Which of the following is a consideration in the place element of marketing:
A. Extending credit to customers
B. Offering warranties or guarantees
C. Using sales promotion
D. Choosing distribution channels