General Marketing Associate

In order to create new and better goods and services for consumers, socially responsible businesses often
A. increase the number of their employees
B. hold seminars dealing with initiative
C. engage in research and developmental activities
D. reduce the quality levels of their products

In order to determine how much money a business receives and pays out to others, the business would consult its ______ records.
A. promotional
B. accounting
C. purchasing
D. inventory

Which of the following marketing functions helps marketers decide whom to sell to:
A. Product/Service management
B. Marketing-information management
C. Financing
D. Pricing

What is the process of buying goods and raw materials for internal consumption or for conversion into a final product?
A. Purchasing
B. Selling
C. Industrial Purchasing
D. Retail Buying

One of the main purposes of industrial buying is to acquire goods and services to use in
A. satisfying customer needs
B. arranging displays
C. planning promotions
D. operating the business

Which of the following do NOT make regular use of the accounting information of a business:
A. Managers
B. Creditors
C. Investors
D. Customers

A business estimates that its cash flow from sales during the coming season will be higher than for the same period last year, based on last year's financial information and
A. realistic goals
B. potential costs
C. future earnings
D. industry trends

What might a business decide that it needs to do after comparing the categories in its profit-and-loss statement?
A. Increase expenses
B. Decrease sales
C. Increase revenues
D. Decrease transactions

Coordinating a business a business's activities so that they will be done in an efficient, orderly manner is the management function of
A. controlling
B. organizing
C. planning
D. directing

What might result if a business's merchandising budget called for purchasing more goods than customers wanted?
A. expanded market
B. increased costs
C. surplus profit
D. additional sales

What is an advantage of a sole proprietorship?
A. Disagreements
B. Limited capabilities
C. Pride of ownership
D. Difficult to end

The production activity that obtains all the resources needed in order for production to take place is
A. scheduling
B. purchasing
C. dispatching
D. routing

Businesses are able to purchase insurance to protect them from losses that may result from which of the following types of risk:
A. speculative
B. accidental
C. financial
D. gambling

Economics involves decision making because most individuals must determine
A. what occupation appeals to them
B. the cost of their noneconomic wants
C. how to get the most with the least
D. which capital goods to buy for their use

A store sells T-shirts for $10. Which of the following would be the most likely to occur if all other factors remain the same and there is a demand for the T-shirts at $10
A. If the price is lowered, business profits will go down
B. If the price is lowered, the volume of sales will go up
C. If the price is raised, the volume of sales will go up
D. If the price is raised business profits will go up

One of the functions of the Federal Trade Commission ( FTC) is to protect
A. against unfair methods of competition
B. the right to form labor unions
C. businesses from bankruptcy
D. against unfair labor practices

When a new product on the market reduces sales of your company's product, your company is experiencing economic risk caused by
A. shifts in consumer demand
B. government intervention
C. the efforts of competitors
D. product obsolescence

Which of the following is a way that the productivity of an individual worker can be measured:
A. By dividing the number of customers served by the number of hours an employee worked
B. By dividing the dollar totals of sales by the costs of making all of those sales
C. By dividing the dollar totals of sales by the number if salespeople who made the sales
D. By dividing the total number of products produced by the number of production steps

Which of the following represents the principal goal of organized labor in the United States:
A. Increased worker decision making
B. Increased management influence
C. Elimination of government control
D. Collective bargaining

Which of the following would provide you with information about the health of the U.S. economy:
A. Gross domestic product
B. Medium of exchange
C. Population data
D. Economic order quantity

The low point of an economic activity occurs during which phase of the business cycle?
A. Recession
B. Peak
C. Trough
D. Valley

A country imports goods and services from other countries in order to
A. participate in domestic trade
B. create a trade surplus
C. satisfy domestic wants and needs
D. create a trade deficit

Which of the following may be a disadvantage to businesses of obtaining financing:
A. Costly insurance premiums
B. High interest rates
C. Expensive legal counsel
D. Increased lability

Which of the following is one way that businesses use marketing information:
A. To send questionnaires to consumers
B. To evaluate research techniques
C. To gather data about current trends
D. To determine what consumers want

A basic requirement of a marketing-information management system is that it should
A. operate in a hit-or-miss fashion
B. provide scattered information
C. make marketing data easily accessible to competitors
D. handle whatever amount of information the business needs

Marketers sometimes choose to use secondary marketing data rather than primary data because secondary data are ____ than primary data.
A. easier to work with
B. less objective
C. less expensive to obtain
D. more accurate

Why must the data collected in marketing research be analyzed?
A. To make sure they are accurate
B. To make them useful to a business
C. To evaluate the worth of the data
D. To compete the data collection step

One of the main advantages to a business of using a database to organize and store marketing data is that the information can be
A. arranged in various categories
B. retrieved by all employees
C. shared with local competitors
D. transferred to compact days

Which of the following should business employees take into consideration when writing marketing reports:
A. Intended Audience
B. Chronological order
C. Paragraph style
D. Numerical data

Which of the following is a consideration in the place element of marketing:
A. Extending credit to customers
B. Using sales promotion
C. Choosing distribution channels
D. Offering warranties or guarantees