Marketing 15

  1. Retailing
    all the activies directly related to the sale of goods and services to the ultimate consumer for personal, non business use.
  2. Role of Retailing (4)
    • 1)significant part of the U.S. economy
    • 2) its the last stage in a channel of distribution
    • 3) they often create value
    • 4) offers understanding career opportunities
  3. Major Typers of Retail Operations (7)
    • 1) Dept. stores
    • 2)Specialty stores
    • 3)Supermarkets
    • 4)Drugstores
    • 5)Convenience stores
    • 6)Discount stores
    • 7)Restaurants
  4. Department Store
    a store housing several departments under one roof
  5. Specialty Store
    a retail store specializing in a given type of merchandise
  6. Supermarket
    a large, departmentalized, self-service retailer that specializes in food and some nonfood items
  7. Drugstores
    a retail store that stocks pharmacy-related products and services as its main draw
  8. Convenience Stores
    miniature supermarket, carrying only a limited line of high turnover convenience goods
  9. Discount Stores
    a retailer that competes on the basis of low prices, high turnover, and high volume
  10. Full line Discount Store
    a retailer that offers consumers very limited service and carries a broad assortment of well-known, nationally branded "hard goods"
  11. Specialty Discount Store
    a retail store that combines groceries and general merchandise goods with a wide range of services
  12. Warehouse Membership Clubs
    limited service merchant wholesalers that sell a limited selection of brand name appliances, household items, and groceries on a cash and carry basis to members, usually small businesses and groups
  13. Off Price Retailer
    a retailer that sells at prices 25% or more below traditional department store prices because it pays cash for its stock and usually doesnt ask for return privileges
  14. Automatic Vending
    the use of machines to offer goods for sale
  15. Direct Retailing
    the selling of products by representatives who work door to door, office to office, or at home sale parties
  16. Direct Marketing
    techniques used to get consumers to make a purchase from their home, office, or another nonretail setting
  17. Electronic Retailing
    a type of shopping available to consumers with personal computers and access to the internet
  18. Franchising
    • a contractual agreement between a franchisor and a retail franchisee, which allows the franchisee to conduct business under an established name and according to a given pattern of business.
    • -franchisee pays an initial fee and a monthly % of gross sales in exchange for the exclusive rights to sell goods and services in an area
  19. Atmosphere
    • the overall impression conveyed by a store's physical layout, decor, and surroundings
    • -colors, aromas, music, crowding
Card Set
Marketing 15