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In order to create new and better goods and services for consumers, socially responsible businesses often
A. increase the # of their employees
B. hold seminars dealing with initiative
C. engage in research and development activities
D. reduce the quality levels of their products
C. engage in research and development activities
In order to determine how much money a business receives and pays out to others, the business would consult its ________ records.
A. promotional
B. accounting
C. purchasing
D. inventory
B. accounting
Which of the following marketing functions helps marketers decide to whom to sell:
A. Product/service
B. Marketing-information Management
C. Financing
D. Pricing
B. Marketing-information Management
What is the process of buying goods and raw materials for internal consumption or for coversion into a final product?
A. Purchasing
B. Selling
C. Industrial purchasing
D. Retail buying
C. Industrial purchasing
One of the main purposes of industrial buying is to acquire goods and services to use in
A. satisfying customer needs
B. arranging displays
C. planning promotions
D. operating the business
D. operating the business
Author
gingerpoulson
ID
14803
Card Set
marketing
Description
deca marketing
Updated
2010-04-16T13:57:02Z
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