marketing

In order to create new and better goods and services for consumers, socially responsible businesses often
A. increase the # of their employees
B. hold seminars dealing with initiative
C. engage in research and development activities
D. reduce the quality levels of their products

In order to determine how much money a business receives and pays out to others, the business would consult its ________ records.
A. promotional
B. accounting
C. purchasing
D. inventory

Which of the following marketing functions helps marketers decide to whom to sell:
A. Product/service
B. Marketing-information Management
C. Financing
D. Pricing

What is the process of buying goods and raw materials for internal consumption or for coversion into a final product?
A. Purchasing
B. Selling
C. Industrial purchasing
D. Retail buying

One of the main purposes of industrial buying is to acquire goods and services to use in
A. satisfying customer needs
B. arranging displays
C. planning promotions
D. operating the business