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International Strategy
The way firms make the choices about acquiring and using scarce resources in order to achieve their international objectives
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Competitive advantage
The ability of a company to have higher rates of profits than its competitors
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competencies
skills or abilities required in order to adequately complete a task
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strategic planning
the process by which an organization determines where it is going in the future, how it will get there, and how it will assess whether and to what extent it has achieved its goals
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value chain analysis
an assessment conducted on the chain of interlinked activities of an organization or set of interconnected organizations, intended to determine where and to what extent value is added to the final product or service
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knowledge management
the practices that organizations and their managers use for the identification, creation acquisition, development, dispersion, and exploitation of competitively valuable knowledge
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tacit knowledge
knowledge that an individual has but that is difficult to express clearly in words, pictures, or formulae, and therefore difficult to transmit to others
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explicit knowledge
knowledge that is easy to communicate to otehrs via words, pictures, formulae, or other means
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mission statement
a broad statement that defines the organization's purpose and scope
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vision statement
a description of the company's desired future position if it can acquire the necessary competencies and successfully implement its strategy
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Values statement
a clear and concise description of the fundamental values, beliefs, and priorities of the company's members
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competitive strategies
action plans to enable organizations to reach their objectives
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scenarios
multiple, plausible stories about the future
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contingency plans
plans for the best or worst case scenarios or for critical events that could have a severe impact on the firm
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sales forecast
a prediction of future sales performance
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budget
an itemized projection of revenues and expenses for a future time period
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policies
broad guidelines intended to assist lower level personnel in handling recurring issues or problems
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procedures
specified ways of performing a particular task or activity
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top- down planning
planning process that bigins at the highest level in the organization and continues downward
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bottom up planning
planning process that begins at the lowest level in the organization and continues upward
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iterative planning
repition of the bottom up or top down planning process until all differences are reconciled
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industrial espionage
act of spying on a competitor to learn secrets about its strategy and operations
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competitor analysis
process in which principal competitors are identified and their objectives, strengths, weaknesses, and product lines are assessed
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competitor intelligence system (CIS)
procedure for gathering, analyzing, and disseminating information about a firm's competitors
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benchmarking
a technique for measuring a firm's performance against the performance of others that may be in the same or a completely different industry
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