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What are the four major principles of graphics?
Contrast, Repetition, Alighment, Proximity
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Just above the mathematical center, where you want to put the main image on a page.
Optical center
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If an image is at mathematical center, it will be...
Too low
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When the type takes on the color of the paper.
Reversal
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On a two page spread, this pattern is the easiest on the eyes.
Z-Pattern
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How many picas in an inch?
Six
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How many points in a pica?
12
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Line length is always measured in...
picas
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Name the four type styles
Regular, bold, italic, bold italic
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When you justify text, you add...
space between words
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Where there's ALL contrast, there ______ contrast.
NO
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When are ALL CAPS bad?
In excess (be wary of them in headlines too)
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The working area - the area you are going to work within.
Space
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Always write this first when writing down measurements.
Width
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What are the four lines?
Ascender, X-height, Baseline, Descender
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If you need to make spec changes in next line of type, change them ________ you hit ENTER
before
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Increasing or decreasing the space between two characters
Kerning
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Increasing or decreasing the space between more than two characters
Tracking
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Increasing or decreasing the width of the characters, or the height of the character
Scaling
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What is the easiest type size to read?
12 point
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A point is how high?
1/72 of an inch
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The larger the type size, the longer the....
line length
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White space between lines
Leading
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The leading between the lines and the type size of the letter below
Total leading
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Total leading is always measured in what?
Points
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When the total leading is smaller than the type size, this is called...
Reverse leading
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Do many publishers use 12 point type?
No
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