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what is a buy-on?
label will pay money to the headliner to get an opening act on a show
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examples of invisible venues
- casinos
- fairs
- performing arts centers
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touring includes what kinds of people?
- personal manager
- agent
- promoter
- tour manager
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good ways of marketing a non-profit
- -target your audience (demographic profile)
- -focus on contemporary programming and special interest concerts
- -direct mail and online marketing campaigns
- -outreach
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what does arts administration refer to?
non profit market-dance, theater, ballet, opera, symphony, orchestras, jazz
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billing
how an act is noted in programs/signs
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papering the house
giving tickets to everyone
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complimentary tickets
also known as compted tickets (guestlist)
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Promoter Profit Deal
Specific dollar amount figured into ledger split on the gross profit. Artist gets 65%, Promoter gets the remaining amount
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superstars split
85/15 or 90/10 (star/promoter) off of net profits (page 361)
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mid level acts
Sold quarter to half million albums where they can headline ($7,500 to 50,000) or open for major act (5,000)
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secondary market
- purchased and resold tickets
- (stubhub, ticketking)
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what does a promoter do?
Assumes financial risk, brings audience/artist together. Sellls tickets, etc.
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3 factors involved in concert promotion:
- 1) act-seller
- 2) audience-buyer
- 3) promoter-gets the buer and seller together
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