music business quiz

label will pay money to the headliner to get an opening act on a show

• casinos
• fairs
• performing arts centers

• personal manager
• agent
• promoter
• tour manager

• -target your audience (demographic profile)
• -focus on contemporary programming and special interest concerts
• -direct mail and online marketing campaigns
• -outreach

non profit market-dance, theater, ballet, opera, symphony, orchestras, jazz

how an act is noted in programs/signs

giving tickets to everyone

also known as compted tickets (guestlist)

Specific dollar amount figured into ledger split on the gross profit. Artist gets 65%, Promoter gets the remaining amount

85/15 or 90/10 (star/promoter) off of net profits (page 361)

Sold quarter to half million albums where they can headline ($7,500 to 50,000) or open for major act (5,000)

• purchased and resold tickets
• (stubhub, ticketking)

Assumes financial risk, brings audience/artist together. Sellls tickets, etc.

• 1) act-seller
• 2) audience-buyer
• 3) promoter-gets the buer and seller together