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What is cybersmears?
Negative info organized ans presented on the internet as continuing attacks against a corporation.
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What is persuasion?
The act of using argument or reasoning to influence someone to do something
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What is publicity?
Uncontrolled free use of media by a public relations firm to create events and present information to capture press/public attention.
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Whatis crisis communication?
A timely public relations response to a critical situation that could cause damage to a compay's reputation
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What is public relations?
Cretating understanding or goodwill, toward a company, person, or product.
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What is the Committee on Public Information?
Committee organized by former newspaper reporter George Creel which blurred the line between propaganda and publicity.
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What is the Publicity Bureau?
The first publicity firm which openend in Boston in the 1900 to head off the growing criticism of the railroad companies.
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Who is Leone Baxter?
Public relations pioneer who formed Baxter and Whitaker in San Francisco, which was the first public relations agency to specialize in political campaigns.
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Who is Edward Bernays?
Wrote the first vook on public relations called Crystalizing Public Opinion.
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Who is George Creel?
Former newspaper reporter who organized the Committee on Public Information.
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Who is Doris Fleischman?
One of the first women in public relations, she was an early advocate of public relations as a career for women.
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Who is Ivy Lee?
The besat known early practioner of public relations who began his PR career by opening an office in N.Y. with George Parker. Lee issued a Decleration of Principles which became a manifesto for early public relations companies to follow.
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Who is Anne WIlliams Wheaton?
She was appointed associate press secretary by President Dwight D. Eisenhower
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What are the 3 ways to encourage someone to do something that you want them to do?
Power (ruling by law or peer pressure), Patronage (bribery), and Persuassion (using argument or reasoning).
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What is accreditation?
Process by which the government certifies members of the press to cover government related news events.
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What is agenda setting?
The belief that journalist dont tell you what to think but what and whom to think about.
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What is all platform-journalist?
Broadcast journalist who act as their own producer, cameraperson, and editor. They sometimes transmit live video.
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What is the Associated Press?
Serves as the nations primary news service by constantly feeding stories to newspapers, broadcast outlets, and internet news services.
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What is concensus journalism?
The tendancy of many journalist covering the same event to report simliar conclusions about the event.
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What is embedded?
A term used during the Iraq war to describe journalist who were allowed to cover the war on the frontlines, while being supervised by U.S. military.
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What is ethnocentrism?
The attitude that some cultural/social values are superior.
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What is the magic bullet theory?
The assertion that media messages directly and measurably affect people's behavior.
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What are shield laws?
Laws that protect journalist from being required to reveal confidential sources in a legal proceeding.
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Who is Ernie Pyle?
The most honored print journalist during WWII because his reporting focused on the men fighting the war rather than the battle and casualties.
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Who is Matthew Brady?
The nations first news photographer who used photographs during the Civial War to help report the story.
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Who is Edward R. Murrow?
A radio broadcaster who told stories through the use of words.
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Who is Margaret Bourke-White?
Photojournalist who photographed stories for Fortune and Time magazine.
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