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What are the 7 visual techniques for commercials
- Testimonials
- Serials
- Oldies Footage
- Spokesperson
- Demonstrations
- Close ups
- Story line
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What are the 7 visual techniques for commercials 2
- Comparison
- Still photo's
- Slice of Life
- Customer interview
- Vignettes/ Situations
- Humor
- Animation
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A series of drawings used to present a proposed commercial. it consists of illustrations of key actions accompanied by the audio part
Storyboards
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Commercials created in a series
Serials
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John wayne Selling coors beer is an example of what
Oldies Footage
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This Tech Features a "presenter" who stands in front of the camera and delivers the copy directly to the viewer. The spokesperson may display and perhaps demonstrate the product
Spokesperson
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A fast Food restaurant emphasizing a hamburger cooking or the appetizing finished product ready to be consumed
Close ups
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A technique is similar to making a minature movie
Story Line
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Their soft drink has sodium. Our brand is sodium free this is an example of
Comparisons
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A short miniplay in which the brand is the hero. The viewer must see the problem as real, and the reward must fit the problem.
Slice of Life
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This Technique envolves nonprofessionals comparing one product to the other
customer interview
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This Tech usually consists of a series of fast paced scenes showing people enjoying the product as they enjoy life
Vignettes and situations
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A__is used to indicate simultaneous action, to speed up action, and for variety.
It is the fastest scene change because it indicates no time lapse whatssoever
Cut
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___ is an overlapping effect in which one scene fades out while the following scene simultaneously fades.
___are slower than cuts
Dissolves
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The ___ in is an effect in which the scene actually___ into vision from total black
Fade in
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__is when part of one scene is placed over another so that the same narrator, for example, is shown in front of different backgrounds
Matte
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The Superimposition of one scene or object over another. the title or procuct can be "supered" over the scene
Super
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A__is a smooth, sometimes rapic move from a long shot to a close-up or from a close-up to a long shot
Zoom
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What are the 4 effects to music
1. Background
2. Transition
3.Movement
4.Accent
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This kind of music can contribute to setting
Background
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Music can be an effective transition device to carry viewers form one setting to another
Transitions
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This music is used to punctuate points or actions
Accents
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What are the 4 steps to Shooting
1. Prelight
2. shooting
3.Wrap
4. Editing
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Lighting for a Specific Scene
Prelight
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