What is the extra amount of printed image that extends beyond the trim edge of the sheet or page?
Bleed
What is the preliminary ad layout showing proposed position of copy and graphics?
Spec Ad
Advertising paid for by both the national (brand name) and the local advertiser is what kind of advertising?
Co-Op
The _______ is the number of different persons or homes exposed to a specific media vehicle or schedule at least once
Reach
A single page folded vertically around the spine of a newspaper section, covering half of the front page and half of the back is what kind of ad?
Spadea
What do you call the smaller newspaper format?
Tabloid
The number of people attributed to actually reading a newspaper is the
Readership
Advertising that appears printed within the newspaper itself as opposed to inserts
ROP
One hundred percent household coverage within a given area is the:
Total Market Coverage (TMC)
The _____ measures circulation, readership and audience information critical to the media buying and selling process.
Audit Bureau of Circulations
The total number of readers or viewers of the media in which you are advertising
Audience
A 2009 OPA study revealed that consumers spend what percent of their time online with content rather than other activities?
40%
A small piece of information that is stored on a browser
Cookie
A form of internet marketing that seeks to promote websites by increasing their visibility in Search results
Search engine Marketing
What does SMS stand for?
Simple Messaging System
What El Sentinel Event is in the Month of May?
Cinco De Mayo
True or False? The Chicago Tribune was the first newspaper to use color.
True
What year was the Fort Lauderdale-based Sun Sentinel Acquired?
1963
How many divisions are there within the Sun Sentinel?
9
What two departments are responsible for bringing revenue to the newspaper?
Circulation adn Advertising
What percentage of Adults read a newspaper or visit a newspaper websitee in an average week?
70%
What brand uses the slogan, "Don't leave home without it!"
Amex
What brand uses the slogan, "When it rains, it pours?"
Mortons
What is the name that is given to Clasified line ads that are often found at the end of certain sections?
Agate
How many zones does the community marketplace cover?
6
What is the amount of co-op money available for advertising?
Accurals
What is the only report that breakes down to zip code level?
Audit Bureau of Circulations-ABC
What is the largest newspaper in South Florida?
Sun Sentinel
What is the term for the number of people who read the newspaper?
Readership
What is the source for readership?
Scarborough
True or False: 44% of adults who say the type of website influences advertising trustworthiness are not college educated
True
The words that appear at the very top of your web browser, and they tell the search engine what the page is about
Title Tags
The SunSentinel.com mobile website is highly-trafficked, reaching on average over how many unique visitors each month?
800,000
As of today, about how many people are following Sun Sentinel on Twitter
~20,000 (actual:20,661 Followers)
What does QR code stand for?
Quick Response
Our YouTube channel is under what name?
FloridaMediaGroup
On GreatDealsInMyCity.com, how many offers can the customer create at a time?
2
What provides one convenient place where readers can find all the coupons and inserts by collating and presenting your Sunday insert in a plastic wrap.
SunPack
What year did the paper changed its name to the South Florida Sun-Sentinel
2000
What day and time is the deadline to order an ad for Society Scene?
Friday Noon
What day and time is the deadline to order an ad for the Food Section?
Tuesday 11am
What is Lorna's extension?
According to SunSpot, what is going on in the lobby today from 11:30-4:30pm?
Blood Drive
What is featured in March on our 2012 Special Section Calendar?
Fort Lauderdale Auto show
Which months this year are there 3 pay periods?
June and November
How many territories does the Fort Lauderdale office cover?
6
In the SMB package, how many ads are included in El Sentinel?
16
In the SMB package, how many ads are included in the Wrap up?
8
What is the online terminology for the # of times a page was requested from the content server by users?
Page Views
What is the online terminology for the # of times an ad fully loaded into a web browser from an ad server?