MISREPRESENTATION OF FACT
Liability for misrepresentation may arise when a representation by seller about a product induces reliance by the buyer. Usually based on strict liability, but may also arise for intentional or negligent misrepresentation.
STRICT LIABILITY -- as long as defendant is a seller engaged in the business of selling such products, there is no need to show fault on defendant's part, plaintiff need only show that the representation proved false.
INTENTIONAL -- paintiff must show that a reasonable person should have known such representations to be false when making them.