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Perception
process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment
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Perceiver is influenced by...
Attitudes, Personality, Interests, Experience
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The target is influenced by...
volume, appearance, proximity, and size
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The situation is influenced by
Time, location, light
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What is attribution theory?
When we observe an individual's behavior, we attempt to determine whether it was internally or externally caused
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Determination of whether behavior is interally or externally caused is based on (3)
Distinctiveness, consensus, and consistency
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Fundamental attribution error
When judging others, we underestimate external factors and overestimate internal ones
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Self-Serving Bias
when judging ourselves, attribute success to internal factors and failures to external factors
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