MKT 351 C7

Which of the following is not an example of business marketing?
A. selling paper to the local school district
B. selling residential cable TV packages
C. selling chemical supplies to a photo developing chain
D. selling lumber to a furniture manufacturer

The main difference between a business product and a consumer product is:
A. quality.
B. price.
C. quantity purchased.
D. intended use.

According to the ________ concept, customers who have not bought a certain product in quite some time are unlikely to do so in the future.
A. frequency
B. stickiness
C. recency
D. site reach

Which of the following is NOT an example of a type of strategic alliance?
A. corporate takeover
B. joint venture
C. R & D consortium
D. licensing

Two web-design firms recently merged, in spite of the fact that managers in both firms had doubts about the importance and benefits of the merger. This relationship lacks:
A. norms.
B. relationship commitment.
C. values.
D. cultural connections.

Which of the following is an example of a producer?a.customer service center
b.Internet service provider
c.home builder
d.newspaper

Which of the following is NOT an example of a reseller?a.supermarket
b.gas station
c.magazine stand
d.community college

The demand that IKEA has for lumber depends on consumer demand for its furniture products. This is an example of:
A. derived demand.
B. joint demand.
C. fluctuating demand.
D. inelastic demand.

In many cases, an increase in the price of a business product will cause consumer demand to:
A. rise moderately.
B. decline moderately.
C. rise sharply.
D. be unaffected.

The consumer demand for HDMI cables is directly related to consumer demand for HD TVs. This is an example of:
A. joint demand.
B. derived demand.
C. inelastic demand.
D. fluctuating demand.

A law firm buys its paper and office supplies from a Company X, which in turn hires the law firm to provide legal counsel. This is an example of:
A. reciprocity.
B. negotiation.
C. synergy.
D. business-to-business exchange.

Sugar, leather and iron ore are all examples of:
A. major equipment.
B. raw materials.
C. accessory equipment.
D. component parts.

Hard drives, processors, and USB ports are all examples of:
A. raw materials.
B. component parts.
C. major equipment.
D. accessory equipment.

An accounting firm purchases an entirely new telephone system to replace its current outdated system. This is an example of which buying situation?
A. straight rebuy
B. new buy
C. modified rebuy

A middle manager in the human resources division is assigned to make recommendations on which software package the firm should buy. This role is known as:
A. initiator.
B. gatekeeper.
C. influencer/evaluator.
D. decider.