MKT 351 C7

  1. Which of the following is not an example of business marketing?



    B. selling residential cable TV packages
  2. The main difference between a business product and a consumer product is:



    D. intended use.
  3. According to the ________ concept, customers who have not bought a certain product in quite some time are unlikely to do so in the future.



    C. recency
  4. Which of the following is NOT an example of a type of strategic alliance?



    A. corporate takeover
  5. Two web-design firms recently merged, in spite of the fact that managers in both firms had doubts about the importance and benefits of the merger. This relationship lacks:



    B. relationship commitment.
  6. Which of the following is an example of a producer?a.customer service center
    b.Internet service provider
    c.home builder
    d.newspaper
    c.home builder
  7. Which of the following is NOT an example of a reseller?a.supermarket
    b.gas station
    c.magazine stand
    d.community college
    d.community college
  8. The demand that IKEA has for lumber depends on consumer demand for its furniture products. This is an example of:



    A. derived demand.
  9. In many cases, an increase in the price of a business product will cause consumer demand to:



    D. be unaffected.
  10. The consumer demand for HDMI cables is directly related to consumer demand for HD TVs. This is an example of:



    A. joint demand.
  11. A law firm buys its paper and office supplies from a Company X, which in turn hires the law firm to provide legal counsel. This is an example of:



    A. reciprocity.
  12. Sugar, leather and iron ore are all examples of:



    B. raw materials.
  13. Hard drives, processors, and USB ports are all examples of:



    B. component parts.
  14. An accounting firm purchases an entirely new telephone system to replace its current outdated system. This is an example of which buying situation?


    B. new buy
  15. A middle manager in the human resources division is assigned to make recommendations on which software package the firm should buy. This role is known as:



    C. influencer/evaluator.
Author
Anonymous
ID
139050
Card Set
MKT 351 C7
Description
Business Marketing
Updated