Which of the following is not an example of business marketing?
B. selling residential cable TV packages
The main difference between a business product and a consumer product is:
D. intended use.
According to the ________ concept, customers who have not bought a certain product in quite some time are unlikely to do so in the future.
C. recency
Which of the following is NOT an example of a type of strategic alliance?
A. corporate takeover
Two web-design firms recently merged, in spite of the fact that managers in both firms had doubts about the importance and benefits of the merger. This relationship lacks:
B. relationship commitment.
Which of the following is an example of a producer?a.customer service center
b.Internet service provider
c.home builder
d.newspaper
c.home builder
Which of the following is NOT an example of a reseller?a.supermarket
b.gas station
c.magazine stand
d.community college
d.community college
The demand that IKEA has for lumber depends on consumer demand for its furniture products. This is an example of:
A. derived demand.
In many cases, an increase in the price of a business product will cause consumer demand to:
D. be unaffected.
The consumer demand for HDMI cables is directly related to consumer demand for HD TVs. This is an example of:
A. joint demand.
A law firm buys its paper and office supplies from a Company X, which in turn hires the law firm to provide legal counsel. This is an example of:
A. reciprocity.
Sugar, leather and iron ore are all examples of:
B. raw materials.
Hard drives, processors, and USB ports are all examples of:
B. component parts.
An accounting firm purchases an entirely new telephone system to replace its current outdated system. This is an example of which buying situation?
B. new buy
A middle manager in the human resources division is assigned to make recommendations on which software package the firm should buy. This role is known as: