Social Psychology Exam 2

a positive or negative evaluation of a particular thing or person

• commitment = shields attitude against contradictory information
• embeddedness = connects attitude to other aspects of the self

atittude, subjective norm, perceived behavioral control --> behavioral intention --> behavior

the connection b/w attitude and behavior

• knowledge
• personal relevance
• attitude accessibitily (know what others think)

• Classical Conditioning
• Operant Conditioning
• Observational learning
• Heredity

• hear communication that were favorable or unfavorable toward brushing and bathing
• positive message --> more favorable to bathing and brushing
• negative message --> negative attitude toward bathing and brushing

• assessed childrens preferences of different stickers
• two condition: choice/ no choice
• did study with monkeys and m & ms

ppl feel a tension when they are aware of an inconsistency wither b/w two attitudes or b/w attitude and behavior

• indicated in the interview that they were suspicious of having been paid and suspected the real reason of experiment
• Ss told the girl they were hired
• Ss refused to take the money and refused to be hired
• one S demanded her phone number saying he would call her and explain things

• Social identity = a person's sense of who they are based on their group membership
• we categorize = shortcut to knowing other characteristics of a perosn
• we identify = gain self-esteem by doing this
• we compare = our in-group whith the out group and hold a favorable bias toward our group

self-esteem b/c they lack a positive personal indentity

the tendency to benefit member of ones own group over other groups

• the group definition of who you are, implies a definition of who you aren't
• the mere experience of being formed into groups may promote in-group bias

an experimental procedure in which short-term, arbitrary, artificial groups are created to explore the foundations of prejudice, stereotyping, and discrimination

• facial expression
• tone of voice
• body movements

the tendency to be chronically concerned with ones public image and to adjust ones actions to fit the needs of the current situation

• to obtain desirable resources
• to control impressions ppl form of us
• the help others know how we expect to b treated

Tiajes painting study

• a generalized attitude toward members of a social group
• -attitude = positive or negative evaluation of particular group

• generalized belief about member of a social group
• -belief = thoughts about these things

behaviors directed toward ppl on the basis of thier group membership

• Social cognition = you see other ppl discriminats so you do to
• Social learning = parent discriminate so child learns to discriminate too
• evolutionary = we are born to discriminate a certain type of person b/c they are harmful
• sociocultural = where you live it is a social norm to discriminiate against a certain type of person

when one sees a perosn they us a cognitive miser to shortcut that perosn into a stereotype instead of taking the long route to get to know them

• blacks performed significantly worse than whites only in the diagnostic condition
• the nondiagnostic condition and challenge condition reduced the stereotype vulnerability

• 2 X 2 - negative or no stereotype & high vs. low group identification
• told each person has convex or concave information processing style
• in the negative stereotype condition, the more participants identified with their novel group, the stronger was their decrease in performance

• Implicit Association Test
• Measures implicit prejudices and stereotypes