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Microeconomics
The study of individual decision-making units and markets within the economy.
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Household
A person living alone or a group of related or unrelated persons who occupy a house, an apartment, or other housing unit.
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Personal Income
Household gross, or pretax, income; used to pay taxes, spend and save.
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Transfer Payment
Money from the government for which no direct work is performed in return.
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Durable Good
A good that has a useful lifetime of more than one year, such as a car.
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Nondurable good
A good that has a short useful lifetime, such as food or gas.
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Maximizing Economic Well-Being
Obtaining the greatest possible satisfaction, or return, from an economic decision. It is a balancing process that involves weighing the advantages or benefits and the disadvantages or costs of different courses of action and selecting thoses choices.
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Utility
Satisfaction realized from consuming a good or service. When you buy lunch or put gas in your car, you receive utility.
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Total Utility
Total satisfaction from consuming a particular combination of goods and services.
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Business
An organization established to produce and sell goods and services.
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Proprietorship
One owner business
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Unlimited Liability
A business owner's personal assets are subject to use as payment for business debts. The owner's personal assets are subject to use as payment for business debts.
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Partnership
The legal organization of a business that is similar to a proprietorship but has two or more owners.
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General Partner
An owner in a partnership who is subject to unlimited liability. A general partner is one who has the burden of unlimited liability.
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Corporation
A legal entity, owner by stockholders; can carry on in its own name business functions normally performed by individuals. A 'legal person' created by law that can be sued, make contract, pay fines and carry on other aspects of business normally performed by individuals.
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Preferred Stock
Pays a stated dividend to its holder; preferred stockholders are entitled to receive dividends before common stockholders.
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Common Stock
Pays a dividend dependent on the profit of a firm after all other financial obligations (creditors and preferred stockholders) have been met.
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Corporate Board of Directors
Governing body of a corporation; elected by stockholders, makes many major decisions
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Bond
A financial instrument through which a corporation can borrow long term funds. Corporations can borrow large amounts of money for building, expansion, and other purposes by selling bonds.
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Merger (acquisition)
The acquiring of one company by another; can be accomplished by buying a controlling amount of stock.
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Conglomerate Merger
A corporation acquires another corporation that produces unrelated goods and services.
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Vertical Merger
A corporation acquires another corporation that supplies its inputs or distributes its products.
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Horizontal Merger
A corporation acquires another corporation that competes in the same market such as Pizza Hut, Taco Bell or Kentucky Fried Chicken.
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Holding Company
A corporation formed for the purpose of owning or holding stock in other corporations. This type of company produces nothing itself.
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Revenue
Money or income that a company receives from selling its profit.
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Profit or Loss
What results when a business subtracts its costs from its revenue.
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