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What are the 4 dimensions of a business
strategy?
- •The Product-Market Investment Strategy – where to compete
- •The Customer Value Proposition
- •Assets and Competencies
- •Functional Strategies and Programs
What are the 4 alternatives for investment and when might you use them?
- •Invest to grow (or enter a product market)
- •Invest only to maintain the existing position
- •Milk the business by minimizing investment
- •Recover as many of the assets as possible by
- liquidating or divesting the business
What are the possible growth directions?
- 1. market penetration
- 2. product expansion
- 3. Market Expansion
- 4. diversification
What is the Customer Value Proposition (CVP) and
what are the perceived benefits to the customer? What are some examples of CVPs?
- Perceived benefit to
- customer:
- •Functional
- •Emotional
- •Social
- •Self-Expressive
- Ex:
- •A good value
- •Excellence on an important product or service attribute
- •The best overall quality
- •Product line breadth
- •Innovative offerings
- •A shared passion for an activity or a product
- •Global
- connections and prestige
What are strategic assets and strategic
competencies, and why are they important to have?
Strategic Competency:
- –What a business unit does
- exceptionally well
- –Has strategic importance to the
- business
–Based on knowledge or a process

Strategic Asset:
- –A resource
- ----------------
What are some examples of functional
strategies/tactics?
- •Manufacturing
- strategy
- •Distribution
- strategy
- •Brand-building
- strategy
•Communication strategy

•Information technology strategy
- Sourcing Strategy
- •Global strategy
•Logistical strategy

•Quality program
- •Customer relationship
- program
- •Social technology
- strategy
What are the 5 criteria used to select a
business strategy
•Is the ROI attractive?

•Is there a SCA?

•Will the strategy have success in the future?

•Is the strategy feasible?
- •Does the strategy fit with the other
- strategies of the firm?
What is an SCA and how is it different from a
strategic competency?
What are the 7 objectives of strategic market
management?
- •Precipitate
- the consideration of strategic choices.
- •Help
- a business cope with change.
- •Force
- a long-range view.
- •Make
- visible the resource allocation decision.
- •Aid
- strategic analysis and decision making.
- •Provide
- a strategic management and control system.
- •Provide
- both horizontal and vertical communication and coordination systems.

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bobjr247

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Updated

2012-02-22T04:06:05Z