Chapter 14 Voting, Campaigns, and Elections

  1. political efficacy
    citizens' feelings of effectiveness in political affairs
  2. Motor Voter Bill
    legislation allowing citizens to register to vote at the same time they apply for a driver's license or other state benefit
  3. voter mobilization
    a party's efforts to inform potential voters about issues and candidates and to persuade them to vote
  4. social connectedness
    citizen's involvement in groups and their relationship to their communities and families
  5. prospective voting
    basing voting decisions on well-informed opinions and consideration of the future consequences of a given vote
  6. retrospective voting
    basing voting decisions on reactions to past performance, approving the status quo or signaling a desire for change
  7. invisible primary
    early attempts to raise money, line up campaign consultants, generate media attention, and get commitments for support even before candidates announce they are running
  8. party caucus
    local gathering of party members to choose convention delegates
  9. presidential primary
    an election by which voters choose convention delegates committed to voting for a certain candidate
  10. open primary
    primary election in which eligible voters need not be registered party members
  11. closed primary
    primary election in which only registered party members may vote
  12. front-loading
    the process of scheduling presidential primaries early in the primary season
  13. front-runner
    the leading candidate and expected winner of a nomination or an election
  14. momentum
    the wisely held public perception that a candidate is gaining electoral strength
  15. swing voters
    the approximately one-third of the electorate who are undecided at the start of a campaign
  16. oppo research
    investigation of an opponents background for the purpose of exploiting weaknesses or undermining credibility
  17. valence issues
    issues on which most voters and candidates share the same position
  18. position issues
    issues on which the parties differ in their perspectives and proposed solutions
  19. wedge issue
    a controversial issue that one party uses to split the voter in the other party
  20. issue ownership
    the tendency of one party to be seen as more competent in a specific policy area
  21. negative advertising
    campaign advertising that emphasizes the negative characteristics of opponents rather than one's own strengths
  22. government matching funds
    money given by the federal government to qualified presidential candidates in the primary and general election campaigns
  23. hard money
    campaign funds donated directly to candidates, amounts are limited by federal election laws
  24. soft money
    unregulated campaign contributions by the individuals, groups, or parties that promote general election activities but do not directly support individual candidates
  25. issue advocacy ads
    advertisement paid for by soft money, and thus not regulated, that promote certain issue positions ut do not endorse specific candidates
  26. get-out-the-vote (GOTV) drives
    efforst by political parties, interest groups, and the candidate's staff to maximize their voter turnout among supporters
  27. electoral mandate
    the perception that an election victory signals broad support for the winner's proposed policies
Card Set
Chapter 14 Voting, Campaigns, and Elections
Chapter 14 Vocabulary