MKT351 C4TQ

  1. The group that is most likely to buy a certain good or service is a(n):



    D. target market.
  2. Which of the following is a reason that a marketing campaign needs to change over time?



    A. All of these choices
  3. External marketing environment scanning involves all of the following EXCEPT:



    A. analysis of carbon dioxide emissions.
  4. A person's values are formed through:



    A. interaction with others.
  5. A firm that engages in environmental management attempts to change:



    D. legal regulations.
  6. The study of ________ examines, for example, the percentage of single parent homes or the percentage of bilingual individuals.



    B. demography
  7. A demographic study of a market might include all of the following EXCEPT:



    D. handwriting analysis.
  8. A marketing campaign aimed at ________ should emphasize diverse ethnic groups and stress environmental benefits.



    B. Generation Y
  9. A marketing campaign aimed at ________ should not depend heavily upon online banner advertising.



    D. teens
  10. The primary determinant of a person's earning potential is:



    C. education.
  11. ________ is equal to income minus the cost of living.



    C. Purchasing power
  12. Which of the following is more likely to do well in a recession?



    A. Wal-Mart
  13. ________ research aims to create innovative products.



    A. Applied
  14. The ________ Act requires firms to sell the same product for the same price to different consumers.



    A. Robinson-Patman
  15. The Federal Trade Commission is empowered to do all of the following EXCEPT:



    A. establish safety standards on products.
Author
Anonymous
ID
135408
Card Set
MKT351 C4TQ
Description
The Marketing Environment
Updated