MKT351 C1TQ

  1. Production orientation focuses on:



    C. internal capabilities.
  2. Adopting a market oriented approach requires information about:a.
    a firm's capabilities.
    b.effective sales techniques.
    c.customers and competitors.
    c.customers and competitors.
  3. Various companies' attempts to "go green" reflect a ________ orientation.



    D. social marketing
  4. The internal capabilities of a firm include all of the following EXCEPT:



    C. its consumers.
  5. Which of these issues would NOT be a major concern to the societal marketing orientation?



    D. maximizing market share
  6. Firms can provide customer value by:



    D. offering products that perform.
  7. A sales-oriented organization targets its products to:



    D. everybody.
  8. Organizations that exist to achieve goals, rather than profits, are called:



    B. nonprofit organizations.
  9. For an exchange to occur between two people, there must be:



    B. the freedom for each party to accept or reject the offer.
  10. The use of aggressive sales techniques is a feature of the ________ orientation.



    C. sales
  11. Which marketing management philosophy requires a thorough understanding of what competitors are doing?



    B. market
  12. An effective way to increase business with existing customers and to retain current customers is to:



    D. build relationships.
  13. Which of the following is necessary for a relationship marketing strategy?



    D. customer-oriented personnel
  14. ________ is when employees are allowed to solve customer problems on the spot.



    B. Empowerment
  15. The market-oriented approach assumes that a sale depends on the:



    C. customer's decision to purchase.
Author
Anonymous
ID
135379
Card Set
MKT351 C1TQ
Description
MKT351 C1TQ
Updated