MKT351 C1TQ

Production orientation focuses on:
A. consumer needs.
B. production costs.
C. internal capabilities.
D. sales techniques.

Adopting a market oriented approach requires information about:a.
a firm's capabilities.
b.effective sales techniques.
c.customers and competitors.

Various companies' attempts to "go green" reflect a ________ orientation.
A. production
B. social marketing
C. sales
D. marketing

The internal capabilities of a firm include all of the following EXCEPT:
A. its manufacturing processes.
B. its consumers.
C. its talents.
D. its products.

Which of these issues would NOT be a major concern to the societal marketing orientation?
A. child labor
B. fossil fuel emissions
C. diversity
D. maximizing market share

Firms can provide customer value by:
A. raising prices.
B. offering products that perform.
C. lowering prices.
D. raising quality.

A sales-oriented organization targets its products to:
A. everybody.
B. women only.
C. the rich.
D. men only.

Organizations that exist to achieve goals, rather than profits, are called:
A. nonprofit organizations.
B. cooperatives.
C. non-governmental organizations.
D. charities.

For an exchange to occur between two people, there must be:
A. the freedom for each party to accept or reject the offer.
B. money involved.
C. an equal amount of goods.
D. a regulatory body overseeing the exchange.

The use of aggressive sales techniques is a feature of the ________ orientation.
A. societal market
B. market
C. production
D. sales

Which marketing management philosophy requires a thorough understanding of what competitors are doing?
A. societal market
B. production
C. market
D. sales

An effective way to increase business with existing customers and to retain current customers is to:
A. offer a wide range of products.
B. build relationships.
C. reduce prices.
D. increase advertising.

Which of the following is necessary for a relationship marketing strategy?
A. prices lower than competitors
B. technological innovations
C. skilled engineers
D. customer-oriented personnel

________ is when employees are allowed to solve customer problems on the spot.
A. Empowerment
B. Affirmation
C. Motivation
D. Training

The market-oriented approach assumes that a sale depends on the:
A. consumer appeal.
B. sales force.
C. customer's decision to purchase.
D. market share.