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What is necessary to make memorable designs?
- observation
- asking questions
- research
- planning
- trial and error
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Two groups of people to think about in any design challenge
- senders of the message
- receivers of the message
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What is the first kind of research you'll do?
observation
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What is a design diary?
a notebook you can carry with you and record anything that catches your eye
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What is another good way to gather information?
asking friends or relatives questions about designs, such as "What did you notice first about a ticket? What information on it is most important to you?"
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What is copyright?
special rights given by law to authors, designers, or corporations that protect their work from piracy
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Ways to brainstorm
- making long lists of words relating to the project
- thinking of an idea and its opposite
- pairing an object with another object that seems to have nothing to do with it
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What is a metaphor?
a way of speaking symbollically that suggests that one object or idea is another
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What is a simile?
tells you that one thing is like another
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What are thumbnails?
small sketches, like doodles that are made quickly to explore the ideas that result from your research and brainstorming
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What does sketching start with?
thumbnails
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What is a design direction?
a rough proposal for a whole design
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What should each design direction have?
a different visual "hook", a striking element that pulls the viewer in
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What is a design hierarchy?
an arrangement of the design elements that leads the viewer's eye carefully around the design and leaves a distinct overall impression; as important in a simple logo as it is in a complicated page layout
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What are the elements of art?
- Line
- Shape and form
- Value and Color
- Space
- Texture
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What are the Principles of Design?
- unity
- variety
- balance
- proportion
- emphasis
- pattern
- rhythm/movement
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What are tight sketches, also known as comprehensives, or comps?
layouts that suggest actual dimensions and precise placement of elements
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What should you client be able to do when you present your tight sketches?
to see clearly the directions you're proposing
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What do you have to remember as you discuss changes?
you are working to please your client, not yourself; in the end, it is the client who has to be happy with the job
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