Consumer Behavior - Ch 1

Type of destructive consumer behaviour; whereby products and services are deliberately defaced or mutilated.

Business Selling to Customers

Consumer to consumer activity

Is the use of ubiquitous networks that will slowly but surely become a part of us.

Plastic computer chip that communicates with a network.

Community where members share views and products recommendations

Two or more organizations or people give and receive something of value

Statistics that measure observable aspects of a population such as birth rate, age distribution, income, etc.

Process that indentifies groups of consumers who are similar to one another in one or more ways and then devises maketing strategies that appeal to one or more groups.

Making an effort to interact with customers on a regular basis , giving them reasons to maintain a bond with the company overtime

It envolves trackling consumers' buying habits very closely and crafting products and messages tailored precisely to ppl's wants and needs based on this information.

Consists of music, movies, sports, books, celebrities, and other forms or entrateinments consumed by the mass market.

it's where everyday ppl voice their opinios about products, brands, and companies on blogs, podcasts and social networking.

Sociological perspective that takes the view that much of consumer behaviour resembles actions in a play.

Rules of conducts that guide actions in the marketplace.

Strategy that aims to disrupt efforts by the corporate world to dominate our cultural landscape

Practice that choose to protect or enhance the natural environment as they go about their business activities.

Refers to using marketing techniques normally employed to sell beer or detergent to encourage positive behaviour

Physiological or psychological dependency on products or services

Refers to repetitive shopping, often excessive, done as an antidope to tension, anxiety, depression or boredom

Industry term for inventory and cash losses from shoplifting and employee theft.

(set of beliefs) One general way to classify consumer research in terms of the fundamental assumptions the researchers make about what they are studying and how they study it.

This perspective has significantly influenced Western art and science since the late sixteenth century. Emphasizes that human reason is supreme and that there is a single, objective truth that can be discovered by science. It encourages us to stress functions of objective, to celebrate technology, and to regard the world as rational - ordered place with a clearly defined past, present and future.

Proponents of this perspective argue that there is too much emphasis on science and technology in our society that this ordered, rational viewof consumers denies the complex social and cultural world in which we live.