The chosen competitive strategic objectives of the firm.
Competitive Priorities.
The actual competitive strengths of the firm relative to its competition. To be sustainable, a _____________ must not only be unique, it must be difficult to imitate or copy. (Example: Southwest and Delta-Song)
Distinctive Competencies/Competitive Capabilities
Those characteristics of the product/service that makes your customers prefer you over your competitors.
Order Winners
Those characteristics of the product/service required for you to begin to compete.