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Discuss the role of planning and control in maintaining a co's strategic alignment.
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Describe the control cycle.
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Discuss the role of governance.
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Explain the agency problem.
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Differentiate four levels of strategy in organizations, including corporate strategy, business strategy, functional strategy, and operational strategy.
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Discuss key elements of the competitive environment of strategy, including market structure, indicators of market structure, market dimensions, and market models.
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Discuss the concepts of core competency and competitive advantage.
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Distinguish sustainable competitive advantage from temporary competitive advantage.
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Identify the characteristics of a mature industry.
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Explain and differentiate b/t generic growth strategies.
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Describe 3 differentiation strategies used by ins co's.
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Explain how operational excellence can support growth strategies.
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Corporate Mission
An org's reason for being as expressed in a mission statement.
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corporate vision
A co's view of its mission as it evolves into the future.
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corporate goals and objectives
The broad target a co. is attempting to achieve in support of the corporate mission and vision.
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strategy
In business, a comprehensive plan for future action directed tward achieving various goals, including making the corporate vision a reality.
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tactic
An action designed to support a strategy.
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steering control
An administrative control intended to communicate expectations and that is in place before a reporting period begins.
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concurrent control
An admin control used b/t reporting periods to monitor operations and indicate whether ongoing processes are within tolerances.
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feedback control
An admin control used at the END of a measurement period to compare actual performance/output with established standards.
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strategic alignment
In business org, the establishment of congruent positioning b/t operational efforts with the corporate structure and corp strategy.
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corporate governance
The responsibility & authority of a co's board of directors to direct the org to properly fulfill its missions on behalf of the co's legitimate stakeholders in a legal and fiscally responsible manner.
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agency problem
A problem that exists when one person is paid to act on behalf of another, but the 2 individs have different interests, have access to different info about the agents activities, and have different incentives.
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conflict of interest
A conflict that exists when the interests or actions of one entity, like an empee, are incompatible w/the interests or actions of a related entity, like an employer.
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corporate strategy
A co's broad plan for achieving competitive advantage in all its undertakings, across all lines of its business.
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business strategy
The action plan of a line of business, aka a product line, aka a business unit, aka strategic business unit.
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competitive strategy
A strategy that encompasses only corporate or business strategies and tactics devoted to achieving or maintaining the co's advantageous position relative to competitors.
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functional strategy
A strategy that drives plans for a specific functional area or dept.
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operational strategy
An action plan for a narrow area dealing w/day to day activities & operating w/in a budget dictated by the co's functional plan and functional management.
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market
A real or hypothetical forum where sellers and buyers exchange resources, including services.
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market structure
A structure representing the number and relative sizes of sellers in a specified group.
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industry structure
A structure representing the nature of the competitive relationships among the various co's in an industry.
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market share
A co's %age representation in a given measure of the size of the entire market.
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customer share
The %age of total customers for a given product or service who are also customers of a particular co.
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industry ranking
A listing of co's w/in an industry in order of a specified measure of their size.
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market leadership
A co's prominent competitive position relative to its competitors in terms of market share percentage.
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industry concentration
A measurement of the # of co's w/in a specified set of co's and the distribution among them of their total reserves.
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concentration ratio
A measure of industry concentration consisting of the %age market share attributable to a given number of the largest firms in an industry, and sometimes calculated by taking the sum of the %age market shares of the top few co's in an industry.
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market dimensions
The measurable characteristics of a market or an industry, including the number of sellers, number of buyers, availability of substitute products, role of pricing, role of advertising, role of regulation, and economies of scale.
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substitute product
In economics, two or more products that purchasers can use to satisfy the same wants or needs.
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finacial economies of scale
In economics, savings that accrue to a seller due to having large scale financial assets.
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operational economies of scale
In economics, savings that accrue to a seller due to having large scale physical operations.
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monopolistic competition
In economics, a model of a market having MANY SELLERS, SIMILAR PRODUCT, a customer perception of NON PRICE DIFFERENCES, INSIGNIFICANT BARRIERS TO ENTRY to new sellers, USE OF BRAND NAMES, and reliance on ADVERTISING.
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oligopoly
In economics, a model of a market having FEW SELLERS, UNDIFFERENTIATED PRODUCT, VIGOROUS ADVERTISING, SIGNIFICANT BARRIERS TO ENTRY.
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core competencies
A co's distinctive strengths that form the basis for the co's ability to add value in its transformative processes.
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competitive advantage
A position or circumstance that allows a co to earn greater returns or faster mkt growth than its competitors, whether in the short run or potentially in the long run.
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sustainable competitive advantage
competitive advantages have not been duplicated or imitated by competitors in the long run.
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temporary competitive advantage
competitors quickly emulate
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growth strategy
In co strategy, an overall plan to promote co growth
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differentiation strategy
A strategy that supports growth in broad markets by creating a clear distinction b/t a co and its competitors.
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low-cost strategy
A strategy that supports growth in broad markets by offering customers the same benefits as other co's, but at a lower cost of production, and presumably at a lower price.
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niche strategy
An approach to growth thru focus on a management practice or subset of the total market.
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innovation strategy
Growth strategy of replacing an industry's present model for value creation with a groundbreaking improvement in products or operations that competitors cannot readily adopt.
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knowledge strategy
In competitive stragegy, a growth strategy of successfully developing and exploiting new knowledge that no other firm in the industry possesses.
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customer-focus strategy
A growth strategy of successful competition based on providing superior customer service.
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