1. The process of encoding refers to:

    A) the recall of information previously learned.
    B) a clear memory of an emotionally significant event.
    C) the persistence of learning over time.
    D) getting information into memory.
    D. Getting information into memory
  2. Storage is to encoding as ________ is to ________.

    A) retention; acquisition
    B) rehearsal; retrieval
    C)recognition; recall
    D)imagery; mnemonics
    A. retention; acquisition
  3. Your consciously activated but limited-capacity memory is called ________ memory.

    A) explicit
    B) short-term
    C) mood-congruent
    D) implicit
    B. short-term
  4. Priming is to retrieval as rehearsal is to:

    A) automatic processing
    B) encoding
    C) chunking
    D) imagery
    B. encodinn
  5. Students who review previously learned course material at various times throughout a semester in order to pass a comprehensive final are especially likely to demonstrate long-term retention of the course material. This best illustrates the value of:

    A) the serial position effect
    B) rosy retrospection
    C) the spacing effect
    D) implicit memory
    C. the spacing effect
  6. At a block party, Cyndi is introduced to eight new neighbors. Moments later, she can only remember the names of the first three and last two neighbors. Her experience illustrates:

    A) source amnesia
    B) the misinformation effect
    C) implicit memory
    D) the serial position effect
    D. the serial position effect
  7. The day after Kirsten was introduced to 13 people at a business luncheon, she could recall the names of only the first 4 people to whom she had been introduced. Her effective recall of these particular names best illustrates the benefits of:

    A) flashbulb memory
    B) the peg-word system
    C) automatic processing
    D) rehearsal
    D. rehearsal
  8. Semantic encoding refers to the processing of:

    A) unfamiliar units
    B) meanings
    C) visual images
    D) sounds
    B. meanings
  9. In order to remember the information presented in her psychology textbook, Susan often relates it to her own life experiences. Susan's strategy is an effective memory aid because it facilitates:

    A) ionic memory
    B) proactive interference
    C) the serial position effect
    D) sematic encoding
    D. sematic encoding
  10. Sabrina went to the store for furniture polish, carrots, pencils, ham, sponges, celery, notebook paper, and salami. She remembered to buy all these items by reminding herself that she needed food products that included meats and vegetables and that she needed nonfood products that included school supplies and cleaning aids. Sabrina made effective use of:

    A) heirachical organization
    B) acoustic encoding
    C) the spacing effect
    D) the peg-word system
    C. the spacing effect
  11. Using the mnemonic ROY G. BIV to remember the colors of the rainbow in the order of wavelength illustrates the use of:

    A) the spacing effect
    B) an acronym
    C) the peg-word system
    D) rosy retrospection
    B. an acronym
  12. Our short-term memory span is approximately ________ items.

    A) 5
    B) 10
    C) 2
    D. 7
  13. When you have to make a long-distance call, dialing an unfamiliar area code plus a seven-digit number, you are likely to have trouble retaining the just-looked-up number. This best illustrates the limited capacity of ________ memory.

    A) implicit
    B) explicit
    C) long-term
    D) short-term
    D. short-term
  14. Memories of emotional events are especially likely to be facilitated by activation of the:

    A) amygdala
    B) motor cortex
    C) sensory cortex
    D) hypothamalus
    A. amygdala
  15. A flashbulb memory would typically be stored in ________ memory.

    A) echoic
    B) ionic
    C) implicit
    D) long-term
    D. long-term
  16. Cerebellum is to ________ memory as hippocampus is to ________ memory.

    A) implicit; explicit
    B) long-term; short-term
    C) explicit; implicit
    D) short-term; long-term
    A. implicit; explicit
  17. Damage to the ________ is most likely to interfere with explicit memories of newly learned verbal information. Damage to the ________ is most likely to interfere with explicit memories of newly learned visual designs.

    A) right hippocampus;
    left hippocampus
    B) left hippocampus;
    right; hippocampus
    C) right crebellum;
    left cerebellum
    D) left cerebellum;
    right cerebellum
    B. left hippocampus; right hippocampus
  18. An understanding of the distinction between implicit and explicit memories is most helpful for explaining:

    A) state-dependent
    B) infantile amnesia
    C) the serial position effect
    D) the spacing effect
    B. infantile amnesia
  19. The rear area of the ________ grows bigger the longer a London cab driver has been navigating the maze of city streets.

    A) amygdala
    B) hypothalamus
    C) thalamus
    D) hippocampus
    D. hippocampus
  20. The hippocampus plays a critical role in ________ memory.

    A) iconic
    B) echoic
    C) explicit
    D) implicit
    C. explicit
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