social psych

positive, negative, or mixed reation to a person, object or idea

multiple-item questionnaire designed to measure a person's attitude
towards some object

phony lie detector device that is sometimes used to get respondents to
give truthful answers to sensitive questions

central route to persuasion

theory that holding inconsistent cognitions arouses psychological
tension that people become motivated to reduce

process of thinking about and scrutinizing the arguements contained in a persuasive communication

electronic instrument that records facial muscle activity associated w emotions and attitudes

covert measure of unconscious attitudes derivd from the speed at which people respond to pairings of concepts - such as black or white with good or bad

attitude, such as prejudice, that one is not aware of having

idea that exposure to weak wersions of a persuuasive arguementincreases later resistance to that arguement

condition in which people freely perform an attitude-discrepant behavior w/ out receiving a large reward

condition in which people refrain from engaging in a desirable activity, even when only punishment is threatened

personality variable that distinguishes people on the basis of how much they enjoy effortful cognitive activities

process by which a person does not think carfully about a communication and is influenced instead by superficial cues

process by which attitudes are changed

theory that people react against threats to thier freedom by asserting themselves and percieving the threatened freedom as more attractive

delayed increase in the persuasive impact of a noncredible source

theory that attitudes toward a specific behavior combine w subjective norms and perceived control to influence a person's actions