social psych

  1. positive, negative, or mixed reation to a person, object or idea
  2. multiple-item questionnaire designed to measure a person's attitude
    towards some object
    attitude scale
  3. phony lie detector device that is sometimes used to get respondents to
    give truthful answers to sensitive questions
    bogus pipeline
  4. central route to persuasion
    • process by which a person thinks carfully about a communication and is
    • influenced bystrengths of its arguement
  5. theory that holding inconsistent cognitions arouses psychological
    tension that people become motivated to reduce
    cognitive dissonace theory
  6. process of thinking about and scrutinizing the arguements contained in a persuasive communication
  7. electronic instrument that records facial muscle activity associated w emotions and attitudes
    facial electromyograph (EMG)
  8. covert measure of unconscious attitudes derivd from the speed at which people respond to pairings of concepts - such as black or white with good or bad
    implicit associaton test (IAT)
  9. attitude, such as prejudice, that one is not aware of having
    implicit attitude
  10. idea that exposure to weak wersions of a persuuasive arguementincreases later resistance to that arguement
    inoculation hypothesis
  11. condition in which people freely perform an attitude-discrepant behavior w/ out receiving a large reward
    insufficiant justification
  12. condition in which people refrain from engaging in a desirable activity, even when only punishment is threatened
    insufficiant detterrence
  13. personality variable that distinguishes people on the basis of how much they enjoy effortful cognitive activities
    need for cognition (NC)
  14. process by which a person does not think carfully about a communication and is influenced instead by superficial cues
    peripheral route to persuasion
  15. process by which attitudes are changed
  16. theory that people react against threats to thier freedom by asserting themselves and percieving the threatened freedom as more attractive
    psychological reactance
  17. delayed increase in the persuasive impact of a noncredible source
    sleeper effect
  18. theory that attitudes toward a specific behavior combine w subjective norms and perceived control to influence a person's actions
    theory of planned behavior
Card Set
social psych
chap 6 vocab