Comm Final

• -pay only for channels you want
• -2011: Congress and FCC are continually attempting to force cable companies to offter those

IPTV is relatively new, but growing quickly

• AT&T-U-verse
• Verizon- FiOs

• -used low power microwave C band
• - 3.7 -4.2 ghz
• still around today, but outdated due to size and interference

low power=high intrference

• -used medium power microwave Ku-band
• -11.7 -12.2 Ghz
• -LESS interference than in C-band

Ultimately unsuccessful

-launched sky satellite television in the U.K

• Later became BSkyB
• -Murdochs news corp still has 39.1 percent controlling interest in BskyB

• BskyB was a huge success
• -first satellite company to offer low equipment and low service fees.

• -uses high power microwave ku-band
• -12.2 to 12.7 Ghz
• -Least interference-superior digital audio and video
• -more space- more channels available

• 1. GEO- Geosynchronoys Earth Orbit
• 2.MEO- Middle Earth Orbit
• 3.LEO-Low Earth Orbit

• GEO- used by DBS provider
• -good for satellite telephone
• -good for 24hr non stop communication
• -remaining stationary above one spot on the earth

• MEO-Middle Earth Orbit
• -travels at lower speed than earth travels faster than earth

• LEO
• -both used for GPS (Global positioning systems)

• -multi-hoping
• MEO and LEO ground receivers must hop from satellite to satellite to get constant signal

• 1. Power
• 2. Telemetry and Control
• 3.Communications Chanel

• -1940s:
• -Zenith introduced Phonevision
• -sent movie over phone lines
• -trial run in Chicago, never caught on

• Later 1970s:
• -HBO goes national
• -Showtime and The Movie Channel introduced

• -Pay per view PPV
• -Enhanced pay per view (EPPV)
• -Video on demand (VOD)
• -Subscription video on demand (SVOD)
• -Internet based (VOD)

• -I movie offered on many channels
• -has a staggered start time

• 1. "TV set top meters"- record what channels have been
• 2. "people meters"- record each persons viewing
• 3. Main Source: self report viewer diaries

its likely in the that fuure subscribers will not be able to fast foward through all ads

• -1. On Demand ads
• -2. Hypertargeted ads
• -3. Opt in ads
• -4. vertical/horizontal ads
• -5. Embedded ads
• -6. Sponsored content

-the move from 8-16 bit technology

• -1989 NEC Turbographics 16
• 16 bit graphics card but CPU 8 bit

• -1989
• sega genesis
• 16 bit CPU and it handled those 16 bit per operation at faster speeds

• -1991
• super nintendo

• -graphics
• eg. high processor speeds and 1080 P

• -audio
• eg. Dolby 5.1 surround sound

• -online gameplay options
• eg. play with dozens of other people

• -improved cotroller design
• eg. wii-remote
• eg. the potential 8th generation wii u

• basicaly that leads to increase immersion
• more realisim=more immersion

• computer output devices
• eg. images from a head mount display

• computer input devices
• eg. body movement/body suit

• army fire arm training
• flight simulation
• medical surgery
• augmented reality
• eg. super imposed digital images of real life video
• -invisible train

medium is the message

• -the news sets public agenda
• -the media does not reflect reality they shape it
• eg. the chili miners

• 1. Cognitive
• 2.Emotional
• 3.Physiological
• 4.Attittudinal
• 5. Behavioral

• social system- consists of politcal, economic, and other interest groups
• Organizational Infrastructure- orginzations that produce and distribute comm tech

• hardware
• software
• individual user

• all four levels are influenced by factors that
• a-enable or limit what a technology can do
• b-motivate or inhibit consumers to buy tech

• FM Radio
• -Edwin Armstrongs hardware enabled FM radio to broadcast with less static
• -RCA organization motivated existing AM stations to buy RCAs FM technology instead of Armstrong

• OLED TV
• -this hardware enables thinner TVs
• -high price inhibits consumer purchase

• Satellite TV
• -1988 Congress( part of the social system) passed an act that limited DBS competiveness by not allowing DBS to offer local broadcast channels.

• Video Games
• -32 + bit processors enabled realistic (and sometimes violent) 3D graphics
• -parental interest groups tried to inhibit purchase