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Unstructured decisions
- Decision maker must provide judgment, evaluation, and insight to solve problem
- Senior managers: Make many unstructured decisions
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Structured decisions
- Repetitive and routine; involve definite procedure for handling so they do not have to be treated each time as new
- Operational managers, rank and file employees: Make more structured decisions
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Semistructured decisions
- Only part of problem has clear-cut answer provided by accepted procedure
- Middle managers: Make more structured decisions but these may include unstructured components
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4 stages of the decision making process
- 1.Intelligence
- 2.Design
- 3.Choice
- 4.Implementation
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Intelligence in decision making process
Discovering, identifying, and understanding the problems occurring in the organization
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Design in decision making process
Identifying and exploring solutions to the problem
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Choice in decision making process
Choosing among solution alternatives
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Implementation in decision making process
Making chosen alternative work and continuing to monitor how well solution is working
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Classical model of management:
- 5 functions
- Planning, organizing, coordinating, deciding, and controlling
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behavioral models
Actual behavior of managers appears to be less systematic, more informal, less reflective, more reactive, and less well organized than in classical model
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Mintzberg’s 10 managerial roles
- –Interpersonal roles
- 1.Figurehead, 2.Leader, 3.Liaison
- –Informational roles
- 4.Nerve center, 5.Disseminator, 6.Spokesperson
- –Decisional roles
- 7.Entrepreneur, 8.Disturbance handler, 9.Resource allocator, 10.Negotiator
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Three main reasons why investments in information technology do not always produce positive results
- 1.Information quality: High-quality decisions require high-quality information
- 2.Management filters: Managers have selective attention and have variety of biases that reject information that does not conform to prior conceptions
- 3.Organizational inertia and politics: Strong forces within organizations resist making decisions calling for major change
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Business intelligence
- Infrastructure for collecting, storing, analyzing data produced by business
- Databases, data warehouses, data marts
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Business analytics
- Tools and techniques for analyzing data
- OLAP, statistics, models, data mining
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Business intelligence vendors
Create business intelligence and analytics purchased by firms
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Six elements in the business intelligence environment
- 1.Data from the business environment
- 2.Business intelligence infrastructure
- 3.Business analytics toolset
- 4.Managerial users and methods
- 5.Delivery platform – MIS, DSS, ESS
- 6.User interface
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Main functionalities of business intelligence (BI) systems
- 1.Production reports
- 2.Parameterized reports
- 3.Dashboards/scorecards
- 4.Ad hoc query/search/report creation
- 5.Drill down
- 6.Forecasts, scenarios, models
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Data visualization
Help users see patterns and relationships that would be difficult to see in text lists
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Geographic information systems (GIS)
Ties location-related data to maps
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Management strategies for developing BI and BA capabilities
- 1.One-stop integrated solution: Hardware firms sell software that run optimally on their hardware; Makes firm dependent on single vendor – switching costs
- 2.Multiple best-of-breed solution: Greater flexibility and independence; Potential difficulties in integration; Must deal with multiple vendors
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Decision-support for senior management
- Help executives focus on important performance information
- Balanced scorecard method
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Balanced scorecard method:
- Framework for operationalizing a firm's strategic plan
- Measures outcomes on four dimensions:
- 1.Financial
- 2.Business process
- 3.Customer
- 4.Learning & growth
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Key performance indicators (KPIs)
measure each dimension of firm performance proposed by senior mgmt for understanding how well the firm is performing along any given dimension
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Business performance management (BPM)
Translates firm’s strategies (e.g. differentiation, low-cost producer, scope of operation) into operational targets
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Drill-down capabilities
more detailed views of data
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Group Decision Support Systems (GDSS)
- Interactive system to facilitate solution of unstructured problems by group
- Specialized hardware and software; typically used in conference rooms
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