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hard to understand
ambiguous
-
instigate or provoke
foment
-
-
burden or responsibility
onus
-
set right, correct
redress
-
change abruptly, inconstant
capricious
-
involvement in a wrongful act
complicity
-
free from fault or blame
impeccable
-
full of twists and turns
tortuous
-
extremely poisonus
virulent
-
small, tiny, little
diminutive
-
wide and general destruction
havoc
-
a large number, countless
myriad
-
harsh in sound, hoarse
raucous
-
cheerful or hopeful
sanguine
-
-
patient or leniency
forbearance
-
no useful purpose, vain
futile
-
closely related, relavent
germane
-
untruthful, dishonest
mendacious
-
superior, outstanding
formidable
-
making ones feelings known
vociferous
-
stand in the way of, block
stymie
-
unusual, irregular
atypical
-
compulsion by threat
duress
-
plays on your needs to belong
bandwagon
-
trys to get you to buy something quick
urgency
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when they use well known celebrity to advertise the product so you will buy it because you like the celebrity
celebrity endorsement
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encourages you to buy by making you think you will become part of an elite group
snob appeal
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used on the average every day person
plain folks
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makes you feel good when you watch the advertisement so you buy the product
humor
-
gives you a comparison but leaves out half of it
unfinished/unproven claims
-
you buy something based off of pity or sympothy
emotional appeal
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uses specific numbers to try and impress
facts and figures
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they advertise a product and lure you into a store and then pretend to be out of the product and get the customer to buy a higher priced item(THIS IS ILLEGAL)
bait and switch
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