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reliability
- degree to which the measure will generate the same result in the same condition
- consistency of an experiment or test
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validity
- degree to which we measure what we purport to measure
- the factual accuracy of an observation
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reliability vs. validity
- validity is almost entirely dependent on reliability
- both are necessary
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scientific method
- 1) statement/hypothesis;
- 2) observations;
- 3) replicability;
- 4) model/law
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order
- processes are not random;
- they happen in a recognized pattern or sequence
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determinism
- all events have a cause;
- psychological phenomena have antecedents, or preceeding circumstances that cause an event
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empiricism
practice of relying on observation and experimentation
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parsimony
- the simplest answer is usually the right one;
- good if supported by data
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naturalistic observation
observations made in natural or native settings
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hypothesis
an educated guess
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independendent variable
the manipulated variable
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dependent variable
the variable whose reaction is being observed
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experimental group
group that receives the experimental treatment (some manipulation by the experimenter)
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control group
treated exactly like the experimental group except they do not receive the experimental treatment
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primacy
tendency to remember things better when they come first in a series
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recency
tendency to remember things better when they come last in a series
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experimental bias
anything the researcher does that interferes w/ the experimental design
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single-blind study
subjects are not aware of which group they're in
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double-blind study
- both judges and subjects are unaware of what group the subjects are in;
- often used in drug research or anything involving subjective judging
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within subject design
participants are both the control and the experimental groups (all subjects are in all conditions)
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demand characteristics
environmental cues that lead to a subject/participant to respond a particular way (either subtle or not subtle) because they know what the researcher is looking for
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correlational studies
- studies of the relationship between two variables;
- does not establish causality!
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factorial design
experimental design looking at two or more independent variables
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main effect
number of variables
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interaction effect
- when the effect of 1 variable is not the same at each level of the other variable.
- (intersect=interaction; no intersect=no interaction)
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quasi-experimental design
still have experimental and control groups, but no random assignment w/ an open system
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small "n" research
- less than 30 subjects;
- results are less generalizable;
- often used in drug trials
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case study
a detailed, non-experimental analysis of a person or group
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generalization
the extent to which a finding applies to persons other than those that were the subject of the study
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controls
must account for other factors by holding for other conditions and subject variables constant
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confounds
some other variable(s) that affects the results
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paradigms
a model or pattern an investigator uses to organize research
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between group design
- two separate groups: experimental and control;
- each subject is in one condition
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matched subject design
when a subject variable is so critical in the experiment, subjects are matched on that variable
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repeated measures design
all subjects are exposed to all conditions, all subjects are their own control
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placebo design
two control groups are used, w/ one receiving a "placebo" version of the treatment
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randomization
participants are assigned by chance to 1 of 2+ conditions
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ad-lib matching
matching a sample as best you can
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random block design
using matching techniques to try to equate groups on important characteristics
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latin square design
- counterbalancing procedure;
- each condition occurs equally often
- (1,2,3,4; 2,3,4,1)
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practice effect
improvement over multiple trials
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fatigue effect
when subjects become bored or tired and their performance decreases
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attrition
loss of participants over a long period of time
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problem statement
a precise statement of what knowledge is sought and why it was sought
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method
- the plan of the research;
- how the knowledge was gained
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results
a precise statement of the knowledge that was gained
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variable
a characteristic that varies between individuals
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data
observation made on a variable
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measurement
a scheme for the assignment of numbers or symbols to specify different characteristics of a variable
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sample
collection of subjects we select as representative of the population
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population
the group of subjects to whom the research applies
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descriptive statistics
summary descriptors or characteristics of the population/sample (mean, median, & mode)
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descriptive research
a research plan undertaken to define the characteristics and/or relationship among variables based on systematic observation of these variables
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experimental research
a research plan undertaken to test relationships among variables based on systemic observation of variables that are manipulated by the researcher
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"n"
number of participants in a study
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scale
a specific scheme for assigning numbers or symbols to designate characteristics of a variable
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nominal scale
- qualitative scale;
- labels used to differentiate observations
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ordinal scale
- scale that implies an order (ascending or descending);
- ranked, not w/ set intervals
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interval scale
- scale w/ equality between units;
- has an arbitrarily assigned zero points;
- can only do +, & -
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ratio scale
- scale w/ equality between units;
- has an absolute zero points;
- can do +, -, *, & /
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distribution
collection of measurements viewed in terms of the frequency of observations
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frequency
- way to organize data;
- can simplify w/ a graph
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bell curve
- the shape of a "normal" distribution;
- mean of 100, standard distribution of 15;
- mean=median=mode
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measures of central tendency
indexes that refer to how scores tend to cluster in a particular distribution
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mean
- the sum of the scores in a distribution divided by the number of scores
- (aka the average)
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median
the midpoint or midscore in a distribution
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mode
the most frequent score in a distribution
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indices of dispersion/measures of variability
- indexes that describe the dispersion or scatter across the measurement scale;
- range, variance, & standard deviation
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range
the highest score in a distribution minus the lowest score
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variance
the mean of the squared deviation scores about the mean of a distribution
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standard deviation
- the square root of the mean of the squared deviation scores about the mean of a distribution
- (or, the square root of the variance)
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statistic
characteristic of a sample
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parameter
characteristic of a population
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normal distribution
definition of a particular functional relation between deviations about the mean of a distribution and the probability of these different deviations occuring
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standard error of the mean
the standard deviation of a distribution of sample means
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population mean
inferred by the mean of the sample
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null hypothesis
a statement/assumption of no difference
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research hypothesis
a statement/assumption of a statistically significant difference
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significance
the level of calculated probability was sufficiently low as to serve as grounds for rejection of the null hypothesis
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1-tailed test
a directional hypothesis test that incorporates a rejection region in only one tail of the probability curve used for a given statistic
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2-tailed test
a nondirectional hypothesis test that incorporates rejection regions in both tails of the probability curve used for a given statistic
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t-test
used to calculate the probability of whether a particular difference between sample means would be expected under the terms of the null hypothesis
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ANOVA
- used when there are 3+ values to compare;
- shows if there is a difference somewhere in the values
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F-ratio
variance between groups / variance within groups
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multivariate analysis
statistical model for testing the influence on multiple dependent variables in a single research design
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multifactor analysis
statistical model for testing the consequences of manipulating 2+ independent variables in a single research design
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interaction effect
whatever nonerror variation is observed among the individual group when the main-effects variation has been removed
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non-parametric statistics
- used in small "n" research;
- when descriptive alone is ok
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Chi-squared
- compares an observable set of frequency with an expected set of frequency;
- can be used to detect bias
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