COMM 211-22-2

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What are three advantages of an interview (face-to-face) survey?
- 1. increases response rate
- 2. decreases the amount
- 3. interviewer can clarify questions
What are three disadvantages to a face to face survey?
- 1. interviewer might affect response
- 2. not as safe for staff as a mail survey
- 3. clarifications and probes require a lot of training
What do inferential statistics do?

assume that all members of a sample complete the questionnaire.
What are two threats to external validity?
- 1. artificiality of setting
- 2. unrepresentative of subjects
what are three experimental designs that are not really experiments? And none of them establish causality.
- 1. one-shot case study (no control group or data comparison
- 2. one group pre test and post test (no control group_
- 3. static group comparison (not randomly assigned)
what three elements do true experiments have?
- 1. randomization
- 2. manipulation
- 3. control
What are two other types of true experiments?
- Solomon four-group
- two group post-test
What are the 5 criteria to consider when examining true, field, web, and natural experiments?
- randomization
- manipulation
- control group
- researcher in control of everything
- typical setting
what are three special considerations when doing qualitative research?
- deception
- reactivity
- participantness
what are three reasons qualitative research is not like survey research?
- 1. questions do not all need to be asked
- 2. they do not need to have particular words or be asked in a particular order
- 3. possible answers have not been defined.
what is a thick description?

When researchers try to demonstrate their credibility and dependability by sharing a lot of their data alongside their conclusion
Qualitative research tends to be ______ on internal validity/validity and ________ on external validity/reliability.

high and low
Most qualitative research uses non-probability samples. Because they use non-probability...

they cannot provide any statistical information
What is manifest content?

(content analysis) the objective content--words, colors, images
What is latent content?

the subjective content of a text
What is textual analysis

a vast collection of methods culled from an ever-increasing range of disciplines
what is semiotic analysis

the science of signs (semiotics)
What is a narrative analysis?

tracing a story in order to understand how it explains causes and effects

Author

lritchie77

118147

Card Set

COMM 211-22-2

Description

COMM 211-22-2

Updated

2011-11-20T22:09:09Z