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A distribution approach whereby a retailer sells to consumers through one retail
format. (p. 148)
single-channel retailing
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A distribution approach whereby a retailer sells to consumers through multiple
retail formats (points of contact). (pp. 8, 148)
multi-channel retailing
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Utilizes strategy mixes that are not store-based to reach consumers and complete
transactions. It occurs via direct marketing, direct selling, and vending
machines. (p. 149)
nonstore retailing
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Form of retailing in which a customer is first exposed to a good or service
through a nonpersonal medium and then orders by mail, phone, or fax— and
increasingly by computer. (p. 149)
direct marketing
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Way to collect, store, and use relevant information on customers. (p. 152)
data-base retailing
-
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Enables a retailer to cater to the specific needs of customer segments, emphasize
a limited number of items, and reduce catalog production and postage costs. (p.
153)
specialog
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Program-length TV commercial (most often, 30 minutes in length) for a specific
good or service that airs on cable television or on broadcast television, often
at a fringe time. It is particularly worthwhile for products that benefit from
visual demonstrations. (p. 154)
infomercial
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Includes both personal contact with consumers in their homes (and other nonstore
locations such as offices) and phone solicitations initiated by a retailer. (p.
157)
direct selling
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Format involving the cash- or card-operated dispensing of goods and services. It
eliminates the use of sales personnel and allows around-the-clock sales. (p.
160)
vending machine
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Global electronic superhighway of computer networks that use a common protocol
and that are linked by telecommunications lines and satellite. (p. 160)
Internet
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Way of accessing the Internet, whereby people work with easy-to-use Web
addresses and pages. Users see words, colorful charts, pictures, and video, and
hear audio. (p. 160)
World Wide Web (Web)
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Freestanding, interactive, electronic computer terminal that displays products
and related information on a video screen; it often uses a touchscreen for
consumers to make selections. (p. 168)
video kiosk
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