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Types of Mass Medium
- Internet
- Print
- Television
- Radio
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Define: Gatekeeping
Process through which information is filtered for dissemination, be it publication, broadcasting, internet, or other communication
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Major challenger to traditional media outlets
Internet, with respect to gatekeeping functions
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Original purpose of news on internet
- To gain access to print media stories
- Just replicated print stories
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When was first time internet news beat traditional media?
The Lewinski/Clinton affair, 1998
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"Birth" of bloggers was when...?
When Trent Lott had to resign in 2002
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Bloggers v. "Traditional" Media
Traditional-neutral and detached tone, try to give an objective view of news
Blogs-personalized and opinionated tone, evolve over time, and can be supplemented by blog readers
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T/F: Internet is viewed as a credible source now.
True
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What makes internet media unique?
- hyperlinks connect websites
- can provide much more context
- provides much wider perspective
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Who coined the term "Global Village"?
Marshall McLuhan, 1962
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Define: Global Village
World had "shrunk" due to technology and the interconnectedness of internet. Turned from world into a localized village
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The "Media Ecological View" refers to...
how interpersonal communication is altered when moving from a face-to-face comm to computer-mediated comm
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What is FTF communication?
Face-to-face communication
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What is CMC communication?
Computer-mediated communication
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What is a downside to virtual communities?
Easier for people to be deceptive
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Different deceptions in virtual communities
- "Flaming"
- Spam
- Identity Theft
- Pedophiles
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Define: "Flaming"
Hostile and insulting interaction through internet
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Mass media has been replacing interpersonal comm as what?
A socializing force
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Mass media has developed what in terms of a community?
A pseudo community
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Mass media also creates the allusion of FTF comm called what?
A para-social relationship
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An example of social media
- Facebook
- Myspace
- Twitter
- Etc.
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Define: Social Media
An "umbrella" concept that descrbves social software and social networking
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What is a major way people meet and interact with each other/
Social media
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Social media can be seen as ____________ media.
interpsersonal
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Define: Social Capital
The cooperation between two or more individuals
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Six ways to conceptualize an "electronic presence"
- Social richness (channels of comm)
- Presence as visual realism (computer graphics)
- Presence as transportation (travelign across space)
- Presence as immersion (perceptual space)
- Presence as a social actor within a medium (avatars and actions)
- Presence as a medium as a social actor (anthropomorphism of technology)
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/What is the number one human fear?
Public speaking
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What is McLuhan's idea of "The Medium is the Message"?
- The channel of the comm influences the substance of the comm
- The media manipulates how we see ourselves, others, society, and the world
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Define: Hot Media
Provide relatively complete sensory data-fosters passivity
Ex: radio, printed materials, photos
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Define: Cool Media
These demand involvement from audience
Ex:Telephone, FTF interaction
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Define: Mass Media
Channels of amss communication--the means of transmitting messages to broad audiences
Ex:Books, film, television
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Define: Social Media
Means of connecting and interacting actively
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What are the two basic components of Agenda Setting Theory?
- Power of press
- Individual thought
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What is the Agenda Setting Theory?
News media has a large influence on the audience
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Agenda Stting Theory rises and falls on what?
- Ability to show a match between:
- Media's agenda
- Public's agenda at a later date
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What do we form relationships for?
attraction, rewards, and intimacy
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intimacy in relationships can be ________ and ________.
emotional and financial
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Mutuality of Definition
When each person in a relationship sees roles enacted the same way as the other individual sees
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What are the types of dialectical tension?
- openness/closedness
- noveltly/predictability
- autonomy/connection
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Benign neglect
- one person in relationship ignores other person without realizing it
- "comm efforts become lax as relationship settles into comfortable familiarity"
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Male Standpoint
- intimacy only needs to be established once
- relationships are for status or power
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Female Standpoint
- intimacy needs to be reestablished
- relationships are not for status or power
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What is the group decision making skill used for creativity?
Brainstorming
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What are the three key variables to group work?
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What was the group that dealt with the Cuban Missile Crisis?
ExCom
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Who dealt with the JFK assassination?
Warren commission
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What is the first thing a group does?
identify and define the problem
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Interdependent thinking
- term for "sharing of knowledge"
- reason groups are used
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Analysis Paralysis
if a group has too many procedures to follow, it can fall victim to this
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A frequent constraint to group decision making is:
information underload
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Agenda Setting Theory is based on idea that...
media tells people how to act and in many cases they do
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What are the four crucial variables to understanding media?
- selection
- emphasis
- exclusion
- elaboration
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What is the basis for uses and gratification theory?
People have the ability for independent and critical thinking
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How many women are stalked each year?
1 million
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What was internet mainly used for in the early days?
gaining access to print media stores
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The "digital divide" refers to...?
the gap between people who use/have internet and those who don't
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What is a key difference between traditional print and digital media?
Digital can provide hyperlinks
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What is one downside to internet?
Great hunting ground for predators
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