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Profit Margin
- What percentage of sales made it to the bottom line?
- Higher is better
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Gross Profit Margin
- What percentage of sales is left for operating and other expenses?
- Higher is better
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Operating Profit Margin
- What percentage of sales is left after taking out COGS and operating expenses?
- HIGHER is better
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Return on Assets
- What return did we generate on our investment in assets?
- HIGHER is better
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Sales to Fixed Assets
- How effectively are we using our investment in fixed assets to generate sales?
- HIGHER is better
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Return on Investment
- How effectively are we using the investment into the firm to generate a profit.
- HIGHER is better
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Return on Equity
- Was the equity investment worth it? Did our shareholders earn a sufficient return on their equity investment?
- HIGHER is better
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Earnings Per Share
- How much profit did each share of stock earn this year?
- HIGHER is better
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Price/Earnings Ratio
- How much are stockholder’s paying for the earnings? What multiple of earnings are they willing to pay for the stock?
- HIGHER is better
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