MA225VC-18

Reflection of a store's physical characteristics that are used to develop an image and draw customers. The concept is also applicable to nonstore retailers. (p. 508)

Proactive, integrated approach to atmospherics taken by a retailer to create a certain "look,"properly display products, stimulate shopping, and enhance the physical environment. (p. 508)

Total physical exterior of a store, including the marquee, entrances, windows, lighting, and construction materials. (p. 509)

Sign used to display a store's name and/or logo. (p. 509)

Awkward spaces where normal displays cannot be set up. (p. 514)

Visual (graphical) representation of the space for selling, merchandise, personnel, and customers—as well as for product categories. (p. 515)

Categorize and display a store's merchandise by common end use. (p. 515)

Appeal to the consumer's urge to buy products and the amount of time he or she is willing to spend in shopping. (p. 515)

Place together various items that appeal to a given target market. (p. 515)

Used for products that need special handling. (p. 515)

Presents displays and aisles in a rectangular or gridiron pattern. (p. 516)

Presents displays and aisles in a free-flowing pattern. (p. 516)

Method of determining the amount of floor space necessary to carry and display a proper merchandise assortment. (p. 516)

Method for assigning floor space on the basis of sales or profit per foot. (p. 516)

Interior display that provides shoppers with information, adds to store atmosphere, and serves a substantial promotional role. (p. 519)

An open or closed display in which a retailer exhibits a wide range of merchandise. (p. 519)

Interior display that depicts a product offering in a thematic manner and portrays a specific atmosphere or mood. (p. 519)

Interior display whereby a complete product bundle (ensemble) is presented rather than showing merchandise in separate categories. (p. 519)

Interior display that neatly hangs or presents products. (p. 519)

Interior display that exhibits heavier, bulkier items than racks hold. (p. 519)

Inexpensive display, in which merchandise is left in the original carton. (p. 520)

Case display that houses piles of sale clothing, marked-down books, or other products. (p. 520)

Tactic whose intent is to convert shopping from a passive activity into a more interactive one, by better engaging the customer. (p. 523)

Takes a customer-centered approach and presents "solutions" rather than "products."It goes a step beyond cross-merchandising. (p. 524)