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Reflection of a store's physical characteristics that are used to develop an image and draw customers. The concept is also applicable to nonstore retailers. (p. 508)
Atmosphere (Atmospherics)
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Proactive, integrated approach to atmospherics taken by a retailer to create a certain "look,"properly display products, stimulate shopping, and enhance the physical environment. (p. 508)
Visual Merchandising
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Total physical exterior of a store, including the marquee, entrances, windows, lighting, and construction materials. (p. 509)
Storefront
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Sign used to display a store's name and/or logo. (p. 509)
Marquee
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Awkward spaces where normal displays cannot be set up. (p. 514)
Dead Areas
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Visual (graphical) representation of the space for selling, merchandise, personnel, and customers—as well as for product categories. (p. 515)
Planogram
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Categorize and display a store's merchandise by common end use. (p. 515)
Functional Product Groupings
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Appeal to the consumer's urge to buy products and the amount of time he or she is willing to spend in shopping. (p. 515)
Purchase Motivation Product Groupings
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Place together various items that appeal to a given target market. (p. 515)
Market Segment Product Groupings
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Used for products that need special handling. (p. 515)
Storability Product Groupings
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Presents displays and aisles in a rectangular or gridiron pattern. (p. 516)
Straight (Gridiron) Traffic Flow
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Presents displays and aisles in a free-flowing pattern. (p. 516)
Curving (Free-Flowing) Traffic Flow
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Method of determining the amount of floor space necessary to carry and display a proper merchandise assortment. (p. 516)
Model Stock Approach
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Method for assigning floor space on the basis of sales or profit per foot. (p. 516)
Sales–Productivity Ratio
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Interior display that provides shoppers with information, adds to store atmosphere, and serves a substantial promotional role. (p. 519)
Point-of-Purchase (POP) Display
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An open or closed display in which a retailer exhibits a wide range of merchandise. (p. 519)
Assortment Display
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Interior display that depicts a product offering in a thematic manner and portrays a specific atmosphere or mood. (p. 519)
Theme-Setting Display
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Interior display whereby a complete product bundle (ensemble) is presented rather than showing merchandise in separate categories. (p. 519)
Ensemble Display
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Interior display that neatly hangs or presents products. (p. 519)
Rack Display
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Interior display that exhibits heavier, bulkier items than racks hold. (p. 519)
Case Display
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Inexpensive display, in which merchandise is left in the original carton. (p. 520)
Cut Case
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Case display that houses piles of sale clothing, marked-down books, or other products. (p. 520)
Dump Bin
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Tactic whose intent is to convert shopping from a passive activity into a more interactive one, by better engaging the customer. (p. 523)
Experiential Merchandising
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Takes a customer-centered approach and presents "solutions" rather than "products."It goes a step beyond cross-merchandising. (p. 524)
Solutions Selling
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