Mktg 15

all the activities directly related to the sale of g/s to the ultimate consumer for personal, nonbusiness use

retailers owned by a single person or partnership and not operated as part of a larger retail institution

stores owned and operated as a group by a single organization

the right to operate a bix or to sell a product

• ownership
• level of service
• product assortment
• price

the amount of money the retailer makes as a percentage of sales after the COGS is subtracted

• a store housing several departments under one roof
• ex: Dillard's, Nordstrom, Macy's

a dept head who selects the merchandise for his or her dept and may also be responsible for promotion and personnel

• a retail store specialiing in a given type of merchandise
• offers more attentive customer service
• ex: children's clothing, pet supplies, baked goods

large, departmentalized, self-service retailer that specializes in food and some nonfood items

the tendency to offer a wide variety of nontraditional g/s under one roof

a retail store that stocks pharmacy-related products and services as its main draw

• a miniature supermarket, carrying only a limited line of high-turnover convenience goods
• prices are higher than supermarket due to convenience

a retailer that competes on the basis of low prices, high turnover, and high volume

• Full-line Discounters
• Specialty Discount Stores
• Warehouse Clubs
• Off-price Discount Retailers

• retailer that offers consumers very limited service and carries a broad assortment of well-known, nationally branded "hard goods"
• ex: Walmart

a retailing strategy using moderate to low prices on large quantities of merchandise and lower levels of service to stimulate high turnover of products

a retail store that combines groceries and general merchandise goods with a wide range of services

a retail store that offers a nearly complete selection of single-line merchandise and uses self-service, discount prices, high volume and high turnover

• specialty discount stores that heavily dominate their narrow merchandise segment
• ex: Best Buy in electronics, IKEA in furniture, etc

limited-service merchant wholesalers that sell a limited selection of brand name appliances, household items, and groceries on a cash-and-carry basis to members, usually small businesses and groups

• a retailer that sells at prices 25% or more below traditional dept store prices because it pays cash for its stock and usually doesn't ask for return privileges
• ex: Ross, TJ Maxx, etc

an off-price retailer that is owned and operated by a manufacturer

shopping without visiting a store

• automatic vending
• direct retailing
• direct marketing
• electronic retailing

the use of machines to offer goods for sale

the selling of products by representatives who work door-to-door, office-to-office or at home sales parties

techniques used to get consumers to make a purchase from their home, office, or other nonretail setting

a type of shopping available to consumers with personal computers and access to the internet

the originator of a trade name, product, methods of operation, and so on that grants operating rights to another party to sell its product

an individual or biz that is granted the right to sell another party's product

• product & trade name - dealer agrees to sell certain products provided by a manufacturer or wholesaler
• business format

combo of the six Ps - product, place, promotion, price, presentation & personnel - to sell g/s to the ultimate consumer

mix of products offered to the consumer by the retailer; also called the product assortment or merchandise mix

stores that consumers purposely plan to visit

• employee type & density
• merchandise type & density
• fixture type & density
• sound
• odors
• visual factors