Ch7 memory

Sensory Memory

holds sensory information long enough for us to attend to it
Iconic Memory
- visual sensory memory
- lasts less than a second
- Chnage blindness
Echoic memory
- Auditory sensory memory
- lasts a few second
- cocktail party effect
Short Term memory (working memory)
- short duration and small capacity
- 7 +/- 2 Pieces of information
Attention

transfers information from sensory memory to short term memory
Area of consciousness
- Has 3 separate divisions:
- phonological loop
- Visuo-Spacial Sketchpad
- Central execution
Phonological loop

auditory STM
Visuo Spacial Sketchpad

Visual STM
Central executive

coordinates the minds activity and brings new information
Rehersals

maintains information in STM
Decay

fade away
interferance

loss of information due to competition with other information
retroactive interferance

new information inhibits old information
proactive interference

old information inhibits new information
Chunking

Combining bits of information into meaningful groups
maintainace rehersal

repeating information to keep it in the STM
elaborative rehersal

linking information in a meaningful way to improve STM
Levels of processing model
- The more deeply we process information, the better we remember it
- Semantic processing is best

Author

acandrew

113886

Card Set

Ch7 memory

Description

ch7

Updated

2011-11-02T05:56:30Z

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