Social Psychology 4

A change in behavior or belief to accord with others

acting in accord with a direct order

The process by which a message induces change in bliefs, attitudes, or behaviors

Occurs when people are influenced by incidental cues, such as a speaker's attractiveness

Believability. A credible communicator is perceived as both experts and trustworthy

A delayed impact of message that occurs when an initially discounted message becomes effective, as we remember the message but forget the reason for discounting

Having qualities that appeal to an audience. An appealing communicator (often someone similar to the audience) is most persuasive on matters of subjective preference

A group typically characterized by (1) distinctive rituals and beliefs related to its devotion to a god or a person, (2) isolation from the surrounding "evil" culture, and (3) a charismatic leader

Exposing people to weak attacks on their attitudes so that when stronger attacks come, they will have refutations available

Co-participants working individually on a noncompetitive activity

(1) Original meaning: the tendency of people to perform simple or well-learned tasks better when others are present. (2) Current meaning: the strengthening of dominant (prevalent, likely) responses in the presence of others

Concern for how others are evaluating us

The tendency for people to exert less effort when they pool their efforts toward a common goal than when they are individually accountable

People who benefit from the group but give little in return

Occurs when interested people focus on the arguments and respond with favorable thoughts