Mktg 14

connected chain of all the biz entities, both internal and external to the company that perform or support the logistics function

mgmt system that coordinates and integrates all of the activities performed by supply chain members into a semless process, from the source to the point of consumption, resulting in enhanced customer & economic value

• Communicator of customer demand from point of sale to supplier.
• Physical Flow process that engineers the timely & cost-effective movement of goods.

when multiple firms in a supply chain coordinate their activities and processes so that they are seamlessly linked to one another in an effort to satisfy the customer

• Report lower inventory, transportation, warehousing & packaging costs
• greater supply chain flexibility
• improved customer service
• higher revenues
• increased profitability

• Relationship Integration
• Measurement " "
• Technology & Planning " "
• Material & Service Supplier " "
• Internal Operations " "
• Customer " "

bundles of interconnected activities that stretch across firms in the supply chain

• customer relationship mgmt
• customer service mgmt
• demand mgmt
• order fulfillment
• manufacturing flow mgmt
• supplier relationship mgmt
• product development & commercialization
• returns mgmt

• allows companies to prioritize their mktg focus on different customer groups according to each group's long-term value to the company or supply chain
• includes both segmentation of customers by value & the generation of customer loyalty

presents a multi-company, unified response system to the customer whenever complaints, concerns, questions or comments are voiced

seeks to align supply and demand throughout the supply chain by anticipating customer requirements at each level and creating demand-related plans of action prior to actual customer purchasing behavior

• highly integrated process, often requiring persons from multiple companies and multiple functions to come together and coordinate to create customer satisfaction at a given place and time
• one of the most fundamental processes

concerned with ensuring that firms in the supply chain have the needed resources to manufacture with flexibility and to move products thru a multi-stage production process

closely related to the manufacturing flow management process and contains several characteristics tha tparallel the customer relationship management process

includes the group of activities that facilitates the joint development and mktg of new offerings among a group of supply chain partner firs

enables firms to manage volumes of returned product efficiently while inimiing returns-related costs and maximizing the vlue of the returned assets to the firms in the supply chain

process of strategically managing the efficient flow and storace of raw materials, in-process inventory, and finished goods from point of origin to point of consumption

• sourcing & procurement of raw materials and supplies
• production scheduling
• order processing
• inventory control
• warehousing and materials handling
• transportation

link that connects all the logistics functions of the supply chain

entire group of individuals who orchestrate the movement of g/s and info from the source to the consumer

production method whereby products are not made until an order is placed by the customer; products are made according to customer specs

process that redefines and simplifies manufacturing by reduing inventory levels and delivering raw materials at the precise time they are needed on the production line

system whereby orders are entered into the supply chain and filled

info technology that repalces the paper documents that usually accompany biz transactions, such as POs and invoices, with electronic trasmission of the needed info to reduce inventory levels, improve cash flow, streamline operations and increase the speed and accuracy of info transmission

method of developing and maintaining an adequate assortment of materials or products to meet a manufacturer's or a customer's demand

inventory control system that manages the replenishment of raw materials, supplies and components from the supplier to the manufacturer

inventory control system that manages the replenishment of goods from the manufacturer to the final consumer

real-time inventory system that triggers shipments only when a good is sold to the end user

method of moving inventory into, within and out of the warehouse

manufacturer's or supplier's use of an independent third party to manage an entire function of the logistics system, such as transportation, warehousing or order processing

distribution technique that includes any kind of product or service that can be distributed electronically, whether over traditional forms such as fiber-optic cable or through satellite transmission of electronic signals