COMM 351-6

• Where the studio heads make all decisions.
• active during the 1920s-50s

where actors are seen as indispensable

• "development and programming executives (TV), co chair and CEO (film studios) and managing editors (zines).
• provide institutional support to creators to enable the development and circulation of media texts

maintaining network policies about content and making sure that the show being prepared for the network will not result in any kind of legal action

• The common ideas and best practices that a worker in any industry encounters
• always question industry lore

• known talent
• known products
• formats
• standard features

• ex. sequels like spiderman 3
• ex. spin-off: frasier
• "anthology series" failed here: shows a new story every week

• Patterns of behavior
• Organized norms: what is valued, how is success measured, how much autonomy do workers have
• Operational norms: how much variability exists in how things are done