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PROMOTION
AN EFFORT BY MARKETERS TO INFORM AND REMIND PEOPLE IN THE TARGET MARKET ABOUT PRODUCTS AND TO PERSUADE THEM TO PARTICIPATE IN AN EXCHANGE
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PROMOTION MIX
THE COMBINATION OF PROMOTIONAL TOOLS AN ORGANIZATION USES
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INTEGRATED MARKETING COMMUNICATION (IMC)
A TECHNIQUE THAT COMBINES ALL THE PROMOTIONAL TOOLS INTO ONE COMPREHENSIVE AND UNIFIED PROMOTIONAL STRATEGY
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ADVERTISING
PAID, NON PERSONAL COMMUNICATION THROUGH VARIOUS MEDIA BY ORGANIZATION AND INDIVIDUALS WHO ARE IN SOME WAY IDENTIFIED IN ADVERTISING MESSAGE
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PRODUCT PLACEMENT
PUTTING PRODUCTS INTO TV SHOWS AND MOVIES WHERE THEY CAN BE SEEN
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INFORMERICAL
A FULL-LENGTH TV PROGRAM DEVOTED EXCLUSIVELY TO PROMOTING GOODS OR SERVICES
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INTERACTIVE PROMOTION
PROMOTION PROCESS THAT ALLOWS MARKETERS TO GO BEYOND A MOMOLOGUE, WHERE SELLERS TRY TO PERSUADE BUYERS TO BUY THINGS, TO A DIALOGUE IN WHICH BUYERS AND SELLERS WORK TOGETHER TO CRATE MUTUALLY BENEFICIAL EXCHANGE RELATIONSHIPS
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PERSONAL SELLING
THE FACE-TOFACE PRESENTATION AND PROMOTION OF GOODS AND SERVICES
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PROSPECTING
RESEARCHING POTENTIAL BUYERS AND CHOOSING THOSE MOST LIKELY TO BUY
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QUALIFYING
IN THE SELLING PROCESS, MAKING SURE THAT PEOPLE HAVE A NEED FOR THE PRODUCT, THE AUTHORITY TO BUY AND THE WILLINGNESS TO LISTEN TO A SALES MESSAGE
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PROSPECT
A PERSON WITH THE MEANS TO BUY A PRODUCT, THE AUTHORITY TO BUY AND THE WILLINGNESS TO LISTEN TO A SALES MESSAGE
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TRIAL CLOSE
A STEP IN THE SELLING PROCESS THAT CONSIST OF A QUESTION OR STATEMENT THAT MOVES THE SELLING PROCESS TOWARD THE ACTUAL CLOSE
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CONSULTATIVE SALESPERSON
A SALESPERSON WHO BEGINS BY ANALYYZING CUSTOMER NEEDS AND THEN COMES UP WITH SOLUTION TO THOSE NEEDS
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PUBLIC RELATIONS
THE MANAGEMENT FUNCTION THAT EVALUATES PUBLIC ATTITUDES,CHANGES POLICIES AND PROCEDURES IN RESPONSDE TO THE PUBLIC'S REQUESTS AND EXECUTES A PROGRAM OF ACTION AND INFORMATION TO EARN PUBLIC UNDERSTAND AND ACCEPTANCE
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PUBLICITY
ANY INFORMATION ABOUT AN INDIVIDUAL, PRODUCT OR ORAGANIZATION THAT'S DISTRIBUTED TO THE PUBLIC THROUGH THE MEDIA AND THAT NOT PAID FOR OR CONTROLLED BY THE SELLER
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SALES PROMOTION
THE PROMOTIONAL TOOL THAT STIMULATES CONSUMER PURCHASING AND DEALER INTEREST BY MEANS OF SHORT TERM ACTIVITY
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SAMPLING
A PROMOTIONAL TOOL IN WHICH A COMPANY LETS CONSUMERS HAVE A SMALL SAMPLE OF A PRODUCT FOR NO CHARGE
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WORD-OF-MOUTH PROMOTION
A PROMOTION TOOL THAT INVOLVES PEOPLE TELLING OTHER PEOPLE ABOUT PRODUCTS THEY'VE PURCHASED
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VIRAL MARKETING
THE TERM NOW USED TO DESCIBE EVERYTHING FROM PAYING PEOPLE TO SAY POSITIVE THINGS ON THE INTERNET TO SETTING UP MULTILEVEL SELLING SCHEMES WHEREBY CONSUMER GET COMMISIONS FOR DIRECTING FRIENDS TO A SPECIFIC WEBSITES
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PUSH STRATEGY
PROMOTIONAL STRATEGY IN WHICH THE PRODUCERS USES ADVERTISING, PERSONAL SELLING, SALE PROMOTION, AND ALL OTHER PROMOTIONAL TOOLS TO CONVINCE WHOLESALERS AND RETAILERS TO STOCK AND SELL MERCHANDISE
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PULL STRATEGY
PROMOTIONAL STRATEGY IN WHICH HEAVY ADVERTISING AND SALES PROMOTION EFFEORTS ARE DIRECTED TOWARD CONSUMERS SO THAT THEY'LL REQUEST THE PRODUCTS FROM RETAILERS
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INTERACTIVE MARKETING PROGRAM
A SYSTEM IN WHICH CONSUMERS CAN ACCESS COMPANY INFO ON THEIR OWN AND SUPPLY INFO ABOUT THEMSELVES IN AN ONGOING DIALOGUE
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ADVOCACY ADVERTISING
ADVERTISING THAT SUPPORT A PARTICULAR VIEW OF AN ISSUE
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COMPARISON ADVERTISING
ADVERTISING THAT COMPARES COMPETITIVE PRODUCTS
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