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A word or phrase repeatedly used in association with a person or thing, as in rosy-fingered Dawn; always draws from some aspect or quality.
Epithet
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The use of exaggerated terms for the purpose of emphasis or heightened effect.
Hyperbole
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Use of a word in such a way as to convey a meaning opposite to the literal meaning of the word.
Irony
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Deliberate use of understatement in which the affirmative is expressed by a negative of the contrary.
Litotes
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Implied comparison between two things of unlike nature; states an equivalence between terms taken from separate semantic domains. (From the Greek word to transfer)
Metaphor
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Substitution of some attribute or suggestive word for what is actually meant; replaces or juxtaposes contiguous terms within the same semantic or perceptual domain; the name of a part for the name of the whole (see synecdoche).
Metonymy (name change)
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A new word or usage, as in "womanist".
Neologism
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Use of words whose sound echoes the sense.
Onomatopoeia
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The yoking of two terms which are ordinarily contradictory.
Oxymoron
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An apparently contradictory statement that nevertheless contains a measure of truth.
Paradox
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Investing abstractions for inanimate objects for a heightened effect.
Personification
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A generic name for those figures of speech that make a play on words, e.g.: Zeugma, or yoking, in which a single word stands in the same grammatical relation to two or more words, but with some alteration in its meaning from one instance to the next.
Puns
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Asking a question, not for the purpose of eliciting an answer but for the purpose of asserting or denying something obliquely.
Rhetorical Question
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Explicit comparison between two things of unlike nature using "like" or "as".
Simile
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Use of a word understood differently in relation to two or more other words, which it modifies or governs.
Syllepsis
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Figure of speech in which a part stands for the whole. This draws its terms from a single domain; however, one term always includes or is included by the other as a kind for a type.
Synecdoche
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