a type of decision making in which choices are logical and consitent and maximize value; perscriptive, perfect world
bounded rationality
decision making that''s rational but limited by an individuals ability to process information; administrative model
satisfice
to accept solutions that are "good enough"
intuitive decision making
making decisions on the basis of experience, feeling, and accumulated judgement
easy decisions
structured problem and programmed decision
difficult decisions
unstructured problems (new or unusual) and nonprorammed decisions (unique and nonreoccuring decision with custom made solutions)
linear thinking style
a decision style characterized by a person's preference for using external data and facts processing this information through rational, logical thinking
nonlinear thinking
a decision style characterized by a person's preference for internal sources of information and processing this information with internal insights, feeling, and hunches
heuristics
rules of thumb that managers use to simplify decision making